Themed as “Shaping the Future — Rebuilding Confidence & Embracing the New Normal in Travel & Tourism”, the WTA • Xianghu Dialogue 2020 contains seven sessions, namely: Session 1: Global Involvement — Tourism Industry Cooperation and Management Innovation; Session 2: Trust and Transformation — Outlook on the Developments and Trends Shaping the Global Tourism Industry; Session 3: Mapping the Future — Toward a More Sustainable Tourism Industry; Session 4: Post COVID — 19 New Normal: Changes and Challenges; Session 5: Industrial Transformation and Quality Development; Session 6: Industrial Transformation and Innovative Development; Session 7: Industrial Transformation and Educational Growth. World Tourism Development 2020: Confidence in Market Recovery & Challenges of Industry Transformation, the WTA Best Practice in Poverty Alleviation through Tourism 2020 and International Tourism Education Development Report were released over the Dialogue.

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WTA·Xianghu Dialogue 2020 Kicks off in Hangzhou

2020-11-15

Report says industry has returned to normal, fueled by strong domestic demand

Tourism elites seek a way out for the industry

Public Release

2020 World Tourism Development Report

Jointly issued by WTA and its member China Tourism Academy, the report analyses the situation of the world tourism industry in 2020 and puts forward the policies and action plans for next steps. The report elaborates on four aspects: What Has Happened: Effective Industry Response to Unprecedented Epidemic Impacts; What is Happening Now: Out to the Darkest Moment, Walking to a Bright Future; What is Coming Soon: Market Changes and Industry Restructuring; Policy and Action: Stay Confident and Work towards the Same Goal of Building a Community of Shared Future for World Tourism. Aiming at driving a wellrounded, balanced and sustainable development of tourism sector, the report also studied the progress, achievements and influences of China’s response to COVID-19, by summarizing the relevant practice and common ideas.

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2020 WTA Best Practice in Poverty Alleviation through Tourism

The report, jointly published by the WTA, the World Bank Group (WBG) and the International Poverty Reduction Center in China (IPRCC), advocates the idea of poverty alleviation through development, and contributes examples and solutions to the cause of tourism based poverty alleviation. The cases were collected through various channels, including international organizations, global members of the WTA and relevant departments of the Chinese government, and reviewed by the expert panel in accordance with the principles of fairness and impartiality, and based on the criteria of quantifiable effect, innovation, replicability, positive social impact and sustainability. Finally, 42 best practices have been recorded in the report.

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2020 Report on International Tourism Education

WTA and the China Tourism Education Association (CTEA) have joined forces with the College of Tourism and Service Management at Nankai University, the School of Tourism Management at Sun Yat-sen University, the School of Tourism and Hotel Management at Dongbei University of Finance & Economics (STHM-DUFE), the School of Tourism Sciences at Beijing International Studies University, the Tourism College of Zhejiang, and other wellknown domestic tourism schools to compile the International Tourism Education Report 2020. The development of the tourism industry requires a high quality labor pool to provide top notch products and services for domestic and international travelers. Talent training and education are necessary for an outstanding workforce. The report outlines the history of international tourism education, exploring and closely examining relevant cases for a worldclass tourism management education curriculum.

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2020 WTA Xianghu Dialogue Manual

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