COTRI China Outbound Tourism Research Institute is the world’s leading independent researchinstitute for consulting, research, information, trainingand quality assessment relating to theChinese outbound tourism market. COTRI is Affiliate Member of UNWTO and KnowledgePartner of WTTC.

COTRI was established in 2004 by its director Prof Dr.Wofgang Georg Arlt FRGS FRAS, asinologist and professor for international tourism management with 40 years of practical andacademic experience in Chinese tourism. He is a member of the Expert Committee of WTCFWorld Tourism Cities Federation, of the Expert Panel of UNWTO and a Board member of PATA. He is also Vice-president of ITSA International Tourism Studies Association(Being/ London)and a Fellow of the International Association of Chinese Tourism Studies(Guangzhou).

To support its customers in the Chinese market, COTRI uses its vast databases, extensivescientific, cultural, and industry knowledge and experience as well as the close contacts andpartnerships with most leading public andprivate sector tourism organizations in China and allover the world.

COTRI offers training, consultancy and research solutions for multiple governments,companies, and international organizations on every continent. COTRI is also a source of information for international and Chinese media including CNN, BBC. Bloomberg, TheEconomist, The Financial Times, South China Morning Post, China Daily and many more.