> > International Center for Recreation and Tourism Research, College of Urban and Environmental Sciences, Peking University

The International Center for Recreation and Tourism Research (iCRTR) of College of Urban and Environmental Sciences of Peking University is a tourism research center founded by Prof. Wu Bihu in January 1997.

iCRTR is a Chinese academic organization with the following objectives:

iCRTR has contributed to the progress of tourism theories and applications in multiple academic fields including urban and regional tourism planning, tourism destination planning and design, heritage conservation and rejuvenation for tourism, public administration and policy in tourism, event and exhibitions, tourism destination management, marketing and promotion, tourism information technology and tourism standardization, tourism-oriented land development and creative tourism complex development, urban tourism competitiveness, and evaluations for tourism destination.