On September 17, the ceremony of Lingnan Group donating collections to World Tourism Museum (WTM) was held at LN Garden Hotel.

On the morning of August 4 (local time) in South Africa, the Secretariat of the World Tourism Alliance (WTA), at the invitation of the organizer, attended the South Africa-China Tourism Cooperation Virtual International Forum: Opening New Horizons, having online communication with the experts and scholars in tourism education and representatives of associations from both countries.

On the morning of July 30, Duan Qiang, Chairman of the World Tourism Alliance (WTA), met Sato Yasuyuki, Director of Japan Airlines (JAL) and new Chief Representative of JAL in China Region.

On July 22, World Tourism Alliance Member’s Day 2021 was held in Harbin, Heilongjiang Province, China. Themed by “Festival Brands Building and City Tourism Development", WTA Member’s Day 2021 was sponsored by World Tourism Alliance (WTA) and undertaken by Harbin Municipal Bureau of Culture, Broadcasting, Television and Tourism, a member of WTA.

On July 7, 2021 (Beijing Time), at the invitation of the organizer, Zhao Ke, Director of the Division of Service and Management, Secretariat of the World Tourism Alliance (WTA), attended the Workshop for China-CEEC on Integration of Culture and Tourism which was themed with “Win-Win Cooperation to Build a New Pattern of Tourism Opening to the Outside World”

On the afternoon of June 22, 2021 (Beijing time), at the invitation of the Organizer, the World Tourism Alliance (WTA) Secretariat participated in the video seminar on “China-Africa Poverty Reduction Cooperation” jointly organized by the Mission of China to the African Union, the United Nations Economic Commission for Africa (UNECA) and the China-Africa Institute.

On June 7, the Opening Ceremony of China Tourism and Culture Weeks 2021, co-sponsored by Cultural Exchange between China and Foreign Countries, CPC Publicity Department of Ningxia Hui Autonomous Region, Department of Culture and Tourism of Ningxia Hui Autonomous Region and Yinchuan Municipal People's Government, was successfully held in Yinchuan. The event was attended by Zhang Xu, Vice Minister of the Ministry of Culture and Tourism of China, Lai Jiao, Vice Chairman of the Ningxia Hui Autonomous Region and Liu Shijun, Secretary-General of WTA.

On May 28, the Information Office of the State Council of China, the National Cultural Heritage Administration, and the People’s Government of Sichuan Province jointly organized the “Sanxingdui Culture: A Threshold to Chinese Civilization” at the Sanxingdui Museum in Guanghan City

On the morning of May 21, a ceremony of Luoyang donating collections to the World Tourism Museum was held in Luoyang. The ceremony was attended by Wang Kunxin, Deputy Secretary-General of the World Tourism Alliance (WTA) and head of the World Tourism Museum, Hu Dapeng, Secretary of Party Leadership Group and Director of Luoyang Cultural Radio, Television and Tourism Bureau, Lu Yi, a Level II Division Rank Official, and heads of 8 donors in the industry.

In order to understand the development status of World Tourism Alliance (WTA) members in the new era, marketplayers’ opinions on current situations, and expectations for WTA’s work, Liu Shijun, WTA Secretary-General, recently visited some members and non-members in Nanjing, Suzhou and Shanghai.