New Century Tourism Group is a tourism industry investment and operation organization that continuously pursues advanced value. New Century now has total assets of more than RMB 28 billion, with around 26,000 employees and 200 subsidiaries in Beijing, Shanghai, Zhejiang, Jiangsu, Anhui,Jiangxi, Henan, Hwbei, Shandong, Sichuan, Hainan, Jilin, Guagnxi,Yunnan,Inner Mongolia，Shanxi，Fujian，Hubei，Tianjin，Heilongjiang，Shanxi，Xinjiang,Guizhou.The group has been ranked among Top 100 Enterprise Of China’s Service Industry,China Top 500 Private Enterprises,Top 20 China Tourism Groups and so on.

Over its 29 years, New Century has established its mission of Building Chinese Quality, Creating a Happy Life. We stick to the operating principle of focusing on Customers, Providing Considerate Service, Creating Futures and Building Brand and pursue the management philosophy of System First, People Oriented, Fast Reaction and Results Oriented. We also stand by the principle of Advancement, Diligence, Precision and Care.At present, New Century Hotel Group has been awarded the Top 60 Hotel Groups in China ,and the scale ranked 27th of global hotel groups. and it has more than 250 hotels under management and contract, distributed in 26 provinces (autonomous regions and municipalities directly under the central government) and in Frankfurt, Germany, with a total number of rooms of more than 60,000; in the real estate industry, it creates a compound development mode of “Residence + Commerce + Hotel + Tourism”, relies on the linkage development of real estate and hotel industry, takes characteristic real estate development company as the development goal, promotes product pattern finalization and standardization, and greatly enhances the ability of large commercial operation. In 2013, New Century Hotel REIT was successfully listed in Hongkong, becoming the first Chinese hotel REIT in the world; in the same year, New Century Tourism Group successfully acquired the Golden Tulip Hotel in Frankfurt, Germany, making New Century Hotel brand go abroad and internationalized. In December 2014, New Century went abroad again, and successfully acquired the Chateau BIROT in Bordeaux,France. In March 2015, Zhejiang New Century Property Management Co., Ltd. under New Century was listed on Beijing”National Equities Exchange and Quotations”, becoming the first domestic listed property company. In August 2015, New Century Tourism Group’s “New Century” was identified as a “Famous Trademark of China” by the trademark review and appraisal board of the Trademark Office of the State Administration for Industry and Commerce.New Century  Hotel Frankfurt /Offenbach opened officially in June, 2016. New Century Hotel REIT purchase Holiday Inn Eindhovern Hotel in Holland with 215 million RMB in July, 2016.

New Century has adopted the phrase ‘personalized quality and sincere concern brings about a happy life’ as its brand positioning, and promotes itself as a tourist industry investment and operation organization that continuously pursues advanced value. All New Century staff members are striving together to create an outstanding and sustainable modern company.