Zhejiang Provincial Tourism Association (abbreviated as ZTA) is a provincial-level, non-profit and joint social organization composed of enterprises in tourism industry and public institutions, colleges and universities, social organizations and tourism-related units and persons in Zhejiang Province on the basis of equality and voluntariness. The predecessor of ZTA was Zhejiang Province Tourism Society which established on May 2, 1981, later renamed Zhejiang Province Tourism Association, it is one of the earliest established social organizations established in Zhejiang province.
Under the careful guidance and supervision of the Provincial Department of Culture and Tourism , Civil Affairs Department and the Provincial Federation of Social Science, Zhejiang Provincial Tourism Association takes the basic functions of industry communication, industry service, industry self-discipline, industry coordination, industry representative, academic research and exchange, business consultation, etc. Under the leadership of the Council and the joint efforts of all the members, our association has made positive contributions to the sustainable, rapid and healthy development of the tourism industry of the whole province and the construction of a strong province with tourism economy, and has been awarded as the Advanced Association and the Advanced Association for Popular Science by the Provincial Civil Affairs Department and the Provincial Federation of Social Science for many times.