The World Tourism Alliance--a comprehensive global, non-governmental and nonprofit tourism organization established in China--held its inaugural ceremony on Sept. 12, 2017 in Chengdu, Sichuan province, China. Premier Li Keqiang of the State Council of the People’s Republic of China sent a congratulatory letter on the founding of WTA.
With its mission and vision of a “Better Tourism, Better World, Better Life,” WTA is committed to promoting tourism for peace, development, poverty alleviation and driving global tourism exchanges and cooperation at the non-governmental level.
The WTA membership comprises of national or regional tourism associations, influential tourism or tourism related enterprises, tourism destinations, non-profit organizations, academia, media and individuals. Positioning itself as a service-orientated international organization which caters to the needs of its members, WTA aims at creating platforms for dialogue, networking, cooperation, ideas and information, resource sharing and communication for integrative development.
WTA is honored to have received generous support from the Ministry of Culture and Tourism of the People's Republic of China. The WTA headquarters and Secretariat are located in China.
WTA Chairman Duan Qiang is a prominent government, travel and tourism leader with an extensive list of accomplishments and top national and global management positions. Formerly a Vice Mayor of Beijing and Chairman of Beijing Tourism Group (BTG), he holds a Ph.D. in Economics from Tsinghua University in China and currently serves as the Chairman of China Tourism Association. Dr. Duan was elected deputy of the Beijing Municipal People’s Congress for five consecutive terms. He was elected deputy to the 12th National People’s Congress where he was a member of the Environment Protection and Resources Conservation Committee.
Before becoming President and CEO of the U.S. Travel Association in 2005, Roger Dow had worked at Marriott for 34 years. He was Senior Vice President for Marriott’s Global and Yard Sales, developed the Marriott Incentive Scheme and was the first to roll out the world-leading discount program for frequent travelers. As President and CEO of U.S. Travel Association, he has contributed significantly to tourism planning and its legislation in the U.S. and played a major role in the birth of the Brand USA. He continues to serve in industry organizations such as the International Institute of Tourism Studies, U.S. Chamber of Commerce and the Committee of One Hundred, etc.
Henri Giscard d’Estaing （France）
Henri Giscard d’Estaing is Chairman of Club Med and son of former French President Valery Giscard d'Estaing. He was elected Congressman of Loir-et-Cher Province at the age of 22, the youngest at that time. He used to work at Danone and Evian before joining Club Med in 1997 as Deputy Manager for finance, development and international relations. He succeeded the resigned Philip Brinon as General Manager in 2001 and became Chairman and CEO in 2005.
A seasoned tourism professional, WTA’s Secretary General Liu Shijun brings with him an extensive well-rounded wealth of experiences, education and top positions in the travel and tourism industry in China and across the world. A graduate of the Tourism Department of Beijing International Studies University, he has an Executive MBA (EMBA) from Cheung Kung Graduate School of Business.
Prior to his position at WTA, he served as the Director General, Department of Marketing and International Cooperation, China National Tourism Administration (CNTA); Secretary-General of China Tourism Association (CTA); Counsel of the former General Administrative Office; Deputy Director-General, Department of Industry Management and Standardization; Deputy Counsel, Department of Tourism Promotion and International Liaison, CNTA and Director of China National Tourist Office in New Delhi and Sydney. He represented CNTA in the Asian Association of Convention and Visitor Bureaus.