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WTA·Dialogue for China-Spain Tourism Cooperation

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Fostering People-to-People Bonds in Tourism Cooperation A Recap of WTA•Dialogue for China-Spain Tourism Cooperation
WTA Chairman ZHANG Xu Meets with Communications Director of Club Med Thierry Orsoni
WTA Chairman ZHANG Xu Meets with Director General of France’s Tourism Development Agency
Fostering People-to-People Bonds in Tourism Cooperation A Recap of WTA•Dialogue for China-Spain Tourism Cooperation
In the middle of summer, a Mediterranean breeze blew through the traditional and lively buildings of Madrid, Spain, where a significant event was unfolded. The WTA•Dialogue for China-Spain Tourism Cooperation, within the framework of the China-Spain Culture and Tourism Year, assembled distinguished guests from the tourism sectors of both countries, joining efforts to discuss cooperation in tourism, revisit traditional Sino-European friendships, and proactively contribute ideas for the global revival and sustainable development of the tourism industry.
WTA Chairman ZHANG Xu Meets with Communications Director of Club Med Thierry Orsoni
On the heels of the “WTA • Dialogue for China-Spain Tourism Cooperation”, WTA Chairman ZHANG Xu led a five-member delegation to Paris from July 7th to 9th, 2023. On the morning of July 9th, ZHANG Xu met with Thierry Orsoni, Communications Director of the Club Med.
WTA Chairman ZHANG Xu Meets with Director General of France’s Tourism Development Agency
Following the productive session of the WTA • Dialogue for China-Spain Tourism Cooperation, WTA Chairman ZHANG Xu led a delegation on an official visit to Paris from July 7th to 9th, 2023. On the afternoon of the 7th of July, Mr. ZHANG met with Caroline Leboucher, Director General of the French Tourism Development Agency.
WTA Chairman ZHANG Xu Meets with EU Bodies to Foster Post-Pandemic Sino-European Tourism Cooperation
The Chairman of the World Tourism Alliance (WTA), ZHANG Xu, led a delegation to Brussels on a visit from July 5th to 7th, 2023, at the invitation of the European Tourism Commission. On the afternoon of the 6th, Mr. ZHANG discussed with representatives from the European Travel Commission, the European Travel Agents’ and Tour Operators’ Associations, the EU-Asia Centre and the Europe-China OBOR Culture and Tourism Development Committee, exploring the potential for revitalized tourism cooperation between China and Europe in the post-pandemic era.
WTA Chairman ZHANG Xu Meets with Director Eduard Torres of Turisme de Barcelona
Under the framework of the ”WTA•Dialogue for China-Spain Tourism Cooperation”, ZHANG Xu, World Tourism Alliance Chairman, led a delegation to Barcelona at the invitation of Turisme de Barcelona for a meeting with its Director Edward Torres, on July 4, 2023.
WTA Chairman ZHANG Xu Meets with Executive Director Zoritsa Urosevic of UNWTO to Foster Global Tourism Collaboration
In the diplomatic sphere of the WTA•Dialogue for China-Spain Tourism Cooperation, a significant international forum hosted in Madrid, the Chairman of the World Tourism Alliance (WTA), Mr. ZHANG Xu, paid a formal visit to the United Nations World Tourism Organization (UNWTO) headquarters on July 3 for a meeting with the UNWTO Executive Director, Ms. Zoritsa Urosevic.
WTA Chairman, ZHANG Xu, Engages in Dialogue with Rosa Ana Morillo, State Secretary for Industry, Trade and Tourism of Spain
As part of the China-Spain Cultural and Tourism Year 2023 framework, the “WTA•Dialogue for China-Spain Tourism Cooperation”, a collaborative initiative of the World Tourism Alliance and the Spanish Tourism Authority (TURESPAÑA), was held at the InterContinental Madrid on July 3, 2023. Preceding this pivotal meeting, ZHANG Xu, Chairman of the World Tourism Alliance, met with the State Secretary for Industry, Trade and Tourism of Spain, Rosa Ana Morillo, to deliberate on future Sino-Spanish tourism cooperation.
WTA•Dialogue for China-Spain Tourism Cooperation Held in Madrid
Marking the golden jubilee of China-Spain diplomatic relations, the year 2023 is an excellent opportunity to host the China-Spain Cultural and Tourism Year, a major initiative consented upon by President XI Jinping and Spanish Prime Minister Pedro Sanchez. Under the framework of this initiative, the “WTA•Dialogue for China-Spain Tourism Cooperation” was held in Madrid, Spain, on July 3rd. The event was co-organized by the World Tourism Alliance (WTA) and the Spanish Tourism Authority (TURESPAÑA), with the support of the Ministry of Culture and Tourism of the People’s Republic of China and the Spanish Ministry of Industry, Commerce and Tourism.
World Tourism Alliance • Dialogue for China-Spain Tourism Cooperation Set to Open in Madrid
 “World Tourism Alliance • Dialogue for China-Spain Tourism Cooperation” is set to take place in Madrid, Spain on July 3rd. Orchestrated under the vibrant umbrella of the China-Spain Culture and Tourism Year, the event is co-organized by the WTA and TURESPAÑA, and is supported by the Ministry of Culture and Tourism of the People’s Republic of China and the Ministry of Industry, Trade, and Tourism of the Kingdom of Spanish.

Introduction

Provisional Agenda
July 3 (Monday)
Time Activities Description
14:30-15:00 Sign up
15:00-19:00 WTA · Dialogue for China-Spain Tourism Cooperation space: InterContinental Madrid 1F Plata
15:00-15:05 Warm-up performance
15:05-15:35 Openning remarks
15:05-15:10 Host：LIU Shijun, Vice Chair & Secretary-General of WTA
15:10-15:15 1. Héctor Gómez, Minister of Industry, Commerce and Tourism, Spain (via VIDEO)
15:15-15:20 2. HU Heping, Minister of Culture and Tourism of the People’s Republic of China (via VIDEO)
15:20-15:25 3. Rosa Ana Morillo, Secretary of State for Industry, Trade and Tourism, Spain
15:25-15:30 4. WU Haitao, Ambassador of the People’s Republic of China in Spain and Andorra
15:30-15:35 5. Miguel Sanz, Director General of TURESPAÑA
15:35-15:40 6. ZHANG Xu, Chair of the World Tourism Alliance
15:40-16:35 PART 1 Keynote Speech Topic：New Era, New Market 

Trends, opportunities and challenges in Chinese and European tourism markets after the reopening.
15:40-15:45 Host: Isabel Martin, Secretary-General of the Spanish Tourism Authority (TURESPAÑA)
15:45-15:55 Keynote Speakers 1. SUN Jane, CEO of Trip.com
15:55-16:05 2. Eduardo Santander, Executive Director of the European Travel Commission and Vice Chair of WTA
16:05-16:15 3. Rafael Fernández, Director of Operations and Airport Network, AENA
16:15-16:25 4. Tini SEVAK, Vice President of CNN International Commercial
16:25-16:35 5. Juan Cierco, President of Tourism Commission, Spanish Confederation of Business Organizations
16:35-17:25 PART 2 Panel Discussion Topic：New Demand, New Supply (H1):

Changes in demand and product development strategy for the outbound market from China to Spain.

Moderator: WU Jun, President of new era Institute of culture and Tourism, Special researcher of tourism research center of Chinese Academy of Social Sciences

Panelists:

  1. TONG Teng, Vice President of Fliggy
  2. Javier Fernandez-Andrino, International Director Custmer & Luxury Retail, El Corte Inglés
  3. HUANG Jingru, Vice President of CGZL
  4. Ana Lafuente, Tourism Counselor in Guangzhou
  5. HE Jingwei, Vice President of Utour Group Co., Ltd.
  6. Mateo Asensio, Director of international promotion, Barcelona Turisme
17:25-18:05 PART 3 Panel Discussion Topic：New Demand, New Supply (H2)

Business solutions to the most frequent weaknesses/problems of Spanish tourism to China.

Moderator: Manuel Molina, Director of Hosteltur

Panelists:

  1. ZHANG Shigang, Deputy General Manager, CTG Travel Services Corporation Limited
  2. Carlos Garrido, Director of Institutional Relations, Avoris
  3. WANG Wei, President of Shanghai Spring International Travel Service Group Co., Ltd.
  4. LI Xinyu,Vice President of Trip.com Group
18:05-18:55 PART 4 Panel Discussion Topic：New strategies, New trends

Trends, integrated development of culture and tourism, niche markets and Generation Z traveller groups.

Moderator: Enrique Ruiz de Lera, Deputy Director of Foreign Tourism Marketing of TURESPAÑA.

Panelists:

  1. Rubén CASAS, Commercial Director for Southern Europe and USA of NH Hotel Group
  2. GUO Dongjie, CEO of HCG INTERNATIONAL TRAVEL GROUP CO., LTD.
  3. María Llinares, Tourism Counselor in Beijing, TURESPAÑA
  4. Mika CUI, Co-founder of Qyer.com
  5. Hector Coronel, Director of Tourism, Madrid Destination, Culture, Tourism and Business
  6. GUO Ming, CEO of HHtravel
18:55-19:05 Closing address LIU Shijun, Vice Chair & Secretary-General of WTA
Isabel Martin, Secretary-General of the Spanish Tourism Authority (TURESPAÑA)
19:30-21:30 “WTA · Dialogue for China-Spain Tourism Cooperation” The Night of Hangzhou space: Novotel  B1F Convention

 

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ZHANG Xu, Chair of the World Tourism Alliance

LIU Shijun, Vice Chair & Secretary-General of WTA

Héctor Gómez, Minister of Industry, Commerce and Tourism, Spain

YU Debin
Deputy Secretary of Party Committee and Deputy Director-General of the Former Beiing Municipal Commission of Tourism Development, Director of the Games Services Department of the Beijing Organizing Committee for the 2022 Olympic Winter Games, Director of the Pandemic Prevention and Control Office of the Beijing Organizing Committee for the 2022 Olympic Winter Games