

| Time | Activities | Description |
| 13:30-14:00 | Registration | |
| 14:00-14:05 | World Tourism Alliance Video | |
| 14:05-14:10 | Introduction of Guests | |
| 14:10-14:30 | Remarks | |
| 14:30-15:10 | Keynote Speech | Topic: Lifestyle Set-Up at Travel Destinations: Creation and Secured Policy |
| Tiger Bihu WU, Professor and PhD Supervisor, Peking University | ||
| 15:10-15:30 | Coffee Break | |
| 15:30-16:00 | Speech Ⅰ | Topic: Service System Set-Forth for High-Quality Development of Travel Destinations |
| Zhu Guoqiang, Deputy General Manager, Jiangsu Cultural lnvestment Management Group Co., Ltd | ||
| 16:00-16:20 | Speech Ⅱ | Topic: Technology to Drive Development of “Beautiful China” |
| Sun Hui, Director of Operations, Tencent Culture and Tourism and Secretary-General of the Tencent Industry Research Institute | ||
| 16:20-16:40 | Best Practice | Topic: IP-driven Innovative Development in Travel Destinations |
| Ren Guocai, Vice President, Lvmama Group | ||
| 16:40-17:20 | Speech Ⅲ | Topic: Trends on Tourism Shopping and Products in china |
| Chen Bin, Secretary-General, Tourism Commodity and Equipment Sub-Association of China Tourism Association |

