| Time | Activities | Agenda |
| January 10 (Wednesday) | Sign up | |
| January 11 (Thursday) | ||
| 09:00-09:30 | Tour of the WTA Headquarters | |
| 09:30-11:45 | Opening Ceremony and Keynote Speeches |
Moderator: WANG Kunxin, Principal Researcher at World Tourism Alliance Research Welcoming Speech: LIU Shijun, WTA Vice Chair and Secretary-General Speakers: XU Honggang, Dean, Professor, and Ph.D. Supervisor at the School of Tourism Management, SUN YAT-SEN UNIVERSITY Topic: Challenges and Transformational Development in Higher Tourism Education SONG Haiyan, Associate Dean, Professor, and Ph.D. Supervisor at the School of Hotel and Tourism Management, the Hong Kong Polytechnic University (PolyU) Topic: Knowledge Transfer through Institutional Collaboration LI Xi, Executive Associate Dean, Professor, and Ph.D. Supervisor at the Faculty of International Tourism and Management (FITM), City University of Macau Topic: Strategies and Pathways for Educational Collaboration between Universities and International Organizations WANG Kunxin, Principal Researcher at World Tourism Alliance Research Topic: Promoting Collaborative Research Platforms and Sharing of Research Achievements |
| 11:45-12:45 | Lunch | |
| 12:45-14:15 | Panel Discussion on “Research of International Organizations Led by China: Current Status, Challenges, and Strategies” (for Invited Experts) | |
| 14:30-16:10 | Keynote Speech |
Moderator: ZHOU Chunlin, Vice Chairman of the National Tourism Vocational Education Steering Committee, Professor at Nanjing Normal University Speakers： GU Huimin, Secretary-General of the China Tourism Education Association, Professor at Beijing International Studies University Topic: Trends in Flexible Employment in Tourism under Industry Transformation and the Role of Tourism Organizations ZHOU Lingqiang, Professor and Ph.D. Supervisor at Hangzhou City University, Dean of Zhejiang Yuanzheng Cultural and Tourism Research Institute Topic: The Significant Role of the World Tourism Alliance in Standard Setting and Model Cultivation LI Yanqin, Professor and Ph.D. Supervisor at the School of Management, Minzu University of China Topic: Characteristics and Models of the World Tourism Alliance in Poverty Alleviation in Chinese Tourism YAO Yanbo, Associate Dean, Professor, and Ph.D. Supervisor at the College of Tourism and Service Management, Nankai University Topic: Tourism Research and Report on River Valley Civilization LYU Jiaying, Associate Dean, Professor, and Ph.D. Supervisor at the International School of Cultural Tourism, Hangzhou City University Topic: Tourism: A Driver for Shared Prosperity |
| 16:30-17:30 | Panel |
Moderator: KONG Haiyan, Director, Professor, and Ph.D. Supervisor at the International Office of Shandong University (Weihai) Panelists: WANG Yajuan, Director and Professor at the Research Office, Guilin Tourism University HU Jian, Deputy Director and Associate Researcher at the Cooperation and Development Office, Tourism College of Zhejiang (TCZJ) SONG Bo, Executive Vice Dean and Professor at the Tourism Research Institute, Shanghai Institute of Tourism, Chief Editor of “Tourism Science” WANG Heng, Deputy Head and Associate Professor at the Department of Tourism Management, Tourism College of Beijing Union University |
| 18:00-20:00 | Dinner | |
