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China Market Study

The World Tourism Alliance (WTA), a China-founded international nonprofit, non-governmental organization dedicated to uphold its mission and vision of a “Better Tourism, Better Life, Better World,” is partnering with Horwath, a leading global hotel and tourism consulting company, to conduct biannual sentiment surveys of China’s inbound, outbound and domestic tourism markets starting in 2019.

China Tourism Market Sentiment Report

China Tourism Market Sentiment Report

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China Inbound Tourism Data Analysis Report

China Inbound Tourism Data Analysis Report

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Country Analysis of China's Outbound Tourism Market Characteristics

Country Analysis of China's Outbound Tourism Market Characteristics

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