The World Tourism Alliance--a comprehensive global, non-governmental, and nonprofit tourism organization established in China--held its inaugural ceremony on Sept. 12, 2017, in Chengdu, Sichuan province, China. Premier Li Keqiang of the State Council of the People’s Republic of China sent a congratulatory letter on the founding of WTA.
With its mission and vision of a “Better Tourism, Better Life, Better World,” WTA is committed to promoting tourism for peace, development, poverty alleviation and driving global tourism exchanges and cooperation at the non-governmental level.
The WTA membership comprises national or regional tourism associations, influential tourism or tourism-related enterprises, tourism destinations, non-profit organizations, academia, media, and individuals. Positioning itself as a service-orientated international organization that caters to the needs of its members, WTA aims at creating platforms for dialogue, networking, cooperation, ideas and information, resource sharing, and communication for integrative development.
WTA is honored to have received generous support from the Ministry of Culture and Tourism of the People's Republic of China. The WTA headquarters and Secretariat are located in China.
With the Xianghu Dialogue as WTA’s main signature event, the Dialogue series addresses hot travel topics and trends. It is aimed at connecting the world and China through cooperation with various globally recognized organizations of authority and expertise.
Together with the China International Poverty Reduction Center and the World Bank, WTA is at the forefront of this issue. To this end, it assiduously gathers best practice cases, conduct research and promote the protection of intangible heritage. Reports on this global issue have been released.
To support its members with scholarly support and assist them in making informed data-driven decisions, WTA works with relevant institutions in sponsoring and releasing a series of industry and market research reports.