About WTA
Organizational Structure

About WTA

The World Tourism Alliance

The World Tourism Alliance--a comprehensive global, non-governmental, and nonprofit tourism organization established in China--held its inaugural ceremony on Sept. 12, 2017, in Chengdu, Sichuan province, China. Premier Li Keqiang of the State Council of the People’s Republic of China sent a congratulatory letter on the founding of WTA. WTA is honored to have received generous support from the Ministry of Culture and Tourism of the People's Republic of China. The WTA headquarters and Secretariat are located in China.

Mission and Vision

With its mission and vision of a “Better Tourism, Better Life, Better World,” WTA is committed to promoting tourism for peace, development, poverty alleviation and driving global tourism exchanges and cooperation at the non-governmental level.

Types of Membership

The WTA membership comprises national or regional tourism associations, influential tourism or tourism-related enterprises, tourism destinations, non-profit organizations, academia, media, and individuals. Positioning itself as a service-orientated international organization that caters to the needs of its members, WTA aims at creating platforms for dialogue, networking, cooperation, ideas and information, resource sharing, and communication for integrative development.