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About WTA

The World Tourism Alliance


The World Tourism Alliance (WTA) is a comprehensive, non‑governmental, and non‑profit international tourism organization. Founded in September 2017 and headquartered in Hangzhou, China, the WTA is guided by the mission of “Better Tourism, Better Life, Better World” and committed to promoting peace, development, and poverty alleviation through tourism. It strives to build a cooperative platform for the global tourism industry that facilitates dialogue, resource sharing, and integrated development.


The WTA brings together over 260 members from around the world, spanning various sectors of tourism, including national tourism associations, leading tourism enterprises, think tanks, and research institutes.


The WTA works closely with international tourism organizations such as UN Tourism, the World Travel & Tourism Council (WTTC), the European Travel Commission (ETC), and the Global Tourism Economy Forum (GTEF). It organizes high‑level dialogues for the global tourism sector, releases research reports, and conducts professional training programs.


Centered on serving the needs of its members, the WTA is dedicated to building global consensus, fostering practical cooperation, and advancing the inclusive, resilient, and sustainable development of the tourism industry.