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The World Tourism Alliance--a comprehensive global, non-governmental and nonprofit tourism organization established in China--held its inaugural ceremony on Sept. 12, 2017 in Chengdu, Sichuan province, China. Then, Premier Li Keqiang of the State Council of the People’s Republic of China sent a congratulatory letter on the founding of WTA.With its mission and vision of a “Better Tourism, Better World, Better Life,” WTA is committed to promoting tourism for peace, development, poverty alleviation and driving global tourism exchanges and cooperation at the non-governmental level.The WTA membership comprises of national or regional tourism associations, influential tourism or tourism related enterprises, tourism destinations, non-profit organizations, academia, media and individuals. Positioning itself as a service-orientated international organization which caters to the needs of its members, WTA aims at creating platforms for dialogue, networking, cooperation, ideas and information, resource sharing and communication for integrative development. WTA is honored to have received generous support from the Ministry of Culture and Tourism of the People's Republic of China. The WTA headquarters and Secretariat are located in China.