WTA Secretariat Visits European Members to Strengthen Cooperation

In an effort to strengthen communication between the World Tourism Alliance (WTA) and overseas its members, as well as to understand their development and expectations, the WTA Secretariat, led by YANG Wenjiao, Assistant Secretary-General and Director of the Cooperation and Development Division, visited Switzerland and France from July 6th to the 10th, 2024.

Tourism, Bridging China and Europe for a Shared Future: Highlights from the Europe-China Tourism Dialogue

Budapest, Hungary – The picturesque Donau River, with its shimmering waters, set the stage for an enchanting event. The Bálna, Budapest, nestled on the riverbank, sparkled like a gem, capturing the attention of the world.

WTA Chair ZHANG Xu Meets with CEO of National Tourism Organization of Serbia

In response to an invitation from the National Tourism Organization of Serbia, Mr. ZHANG Xu, Chair of the World Tourism Alliance (WTA), visited Serbia from July 6 to July 9, 2024.

Europe-China Tourism Dialogue Successfully Held in Budapest

Budapest, July 4 – The “Europe-China Tourism Dialogue”, co-hosted by the World Tourism Alliance (WTA), the European Travel Commission (ETC), and the Hungarian Tourism Agency (HTA), was successfully held in Budapest.

Cross-border Tourism Consumption Confidence Steadily Rising in Cross-Border Tourism Consumption Trends Report 2023-2024

Budapest, July 4, 2024 – The “Europe-China Tourism Dialogue” successfully held in Budapest saw the release of the “Cross-Border Tourism Consumption Trends Report 2023-2024” (hereinafter referred to as the “Report”).

WTA Chair Mr. ZHANG Xu Attends Gala Dinner for Europe-China Tourism Dialogue

Budapest, July 3 – The “Europe-China Tourism Dialogue” Gala Dinner was held at the Hungarian Parliament Building on the evening of July 3. Distinguished guests, including Mr. ZHANG Xu, Chair of the World Tourism Alliance (WTA), and Mr. NAGY Márton, Minister of National Economy of Hungary, attended and delivered toasts.

WTA Chair ZHANG Xu Meets with ETC Executive Director Eduardo SANTANDER

Budapest, July 3 – The Europe-China Tourism Dialogue, co-hosted by the World Tourism Alliance (WTA), the European Travel Commission (ETC), and the Hungarian Tourism Agency (HTA), commenced today in Budapest, Hungary. Prior to the official launch, Mr. ZHANG Xu, WTA Chair, held a meeting with Mr. Eduardo SANTANDER, Executive Director of the European Travel Commission, to discuss enhancing tourism cooperation between Europe and China.