The “Destination Marketing (Inbound Tourism) Expert Seminar 2024” was successfully held at the headquarters of the World Tourism Alliance (WTA) with themed “Embracing the Momentum, Innovating through Action.” The seminar centered around four key themes: “Analyzing the Current Inbound Tourism Market”, “Developing Niche Markets and New Products”, “Constructing Marketing Content and Strategies”, and “Showcasing and Analyzing Best Practices”.
LIU Shijun
WTA Vice Chair and Secretary-General
WANG Kunxin
Principal Researcher at World Tourism Alliance Research
Mika Cui
Co-Founder of Qyer and CEO of ROCA Cultural Tourism
ZHOU Xiaoguang
President and General Manager of Guilin Tang Dynasty Tours Co., Ltd.
SHEN Jun
Account Director ,Member Relations, Greater China at Virtuoso
LIU Ping
Founder of China Star PCO and DMC
Cindy Zhan
Sales Director, China, CNN International Commercial
WANG Xin
VP of OneSight and an outbound marketing strategy expert
LI Zhaohui
Director of China, German Naitonal Tourist Board, Beijing Office
Leon Liao
Vice President, Mastercard data & service advisor (China)
WANG Kan
Researcher at the Tourism Research of CUEB(Capital University of Economics and Business)
