Today, as the global travel and tourism gradually recovers and returns to a post-pandemic new normal, many have adopted a myriad of innovative ways to communicate, market and operate their business. Opportunities to thrive in the altered landscape of the tourism sector do exist. Uncovering,
finding and exploring these opportunities for growth requires a thoughtful and rigorous effort. With this in mind, WTA is bringing back its signature Xianghu Dialogue in Hangzhou, China on February 24 through 25, 2023. Through this, we hope to forge a path to a future that fulfills the potential and promise of travel and tourism as a major force of change and progress. This year’s theme— Harmonious Symbiosis: A New Paradigm for a New Tourism— acknowledges our collective goal of a tourism reset for the revival of our industry.