Ms. Ying Hong, Rotating Presidency of European Federation of Chinese Tourism (EFCT) and President of Association of Chinese Tourism, Italy, and Mr. Ferdinando Santoro, President of Italian company Scrinium, jointly donated the “Replica of Marco Polo’s Will” to the World Tourism Alliance (WTA).

On September 17, the ceremony of Lingnan Group donating collections to World Tourism Museum (WTM) was held at LN Garden Hotel.

On the morning of May 21, a ceremony of Luoyang donating collections to the World Tourism Museum was held in Luoyang. The ceremony was attended by Wang Kunxin, Deputy Secretary-General of the World Tourism Alliance (WTA) and head of the World Tourism Museum, Hu Dapeng, Secretary of Party Leadership Group and Director of Luoyang Cultural Radio, Television and Tourism Bureau, Lu Yi, a Level II Division Rank Official, and heads of 8 donors in the industry.

The World Tourism Museum, located on the Yahushan Island, Xianghu Lake in Hangzhou, will become a large-scale comprehensive museum with the theme of tourism after its completion.

On April 7, the ceremony of Japan Airlines (JAL)’ donation to the World Tourism Museum (WTM) was held at Beijing Fortune Building

On March 11, the ceremony of China UnionPay Co., Ltd., a World Tourism Alliance (WTA) council member, donating collections to World Tourism Museum (WTM) was held at the headquarters of UnionPay International in Shanghai.

Recently, Zhu Guoxian, Member of the Standing Committee of CPC Zhejiang Provincial Committee and Minister of Propaganda Department, inspected the construction of World Tourism Alliance (WTA) headquarters and World Tourism Museum (WTM), learning details about the project construction and visiting the on-the-job personnel.

The author shares some thoughts on the function, positioning and exhibition hall design of the World Tourism Museum centering on three main purposes of the museums, namely, “education, research and appreciation”, proposed in the Regulation on Museums (2015) released by the State Council and the ICOM Statutes (2007) by International Council of Museums (ICOM) in the context of cultural and tourism integration in the new era.

On June 11, the ceremony of Guilin Tang Dynasty Tours Co., Ltd., a World Tourism Alliance (WTA) member, donating collections to World Tourism Museum (WTM) was held in Guilin, Guangxi.

Speech by Liu Shijun, Secretary General of the World Tourism Alliance, at the launching ceremony of the World Tourism Alliance Headquarters Project.

Speech by Xu Liyi, Deputy Secretary of the CPC Hangzhou Municipal Committee and Mayor of Hangzhou, at the launching ceremony of the World Tourism Alliance Headquarters Project.