News More+

The WTA Shares How Tourism Contributes to Rural Revitalization at the 18th China (Shenzhen) International Cultural Industries Fair

The 18th China (Shenzhen) International Cultural Industries Fair officially kicked off at the Shenzhen World Exhibition & Convention Center on the afternoon of December 28, 2022.

2023.01.05

The World Tourism Alliance Moves into the Xianghu Headquarters, Hangzhou

On December 20, the World Tourism Alliance officially moved into its Xianghu headquarters in Hangzhou, opening a new chapter in the development of the Alliance. 

2022.12.24

Season Three of “Better Tourism, Better Life, Better World” Officially Released

Recently “Better Tourism, Better Life, Better World,” a mini-documentary on poverty reduction and rural revitalization through tourism produced by the World Tourism Alliance (WTA) with support from the International Exchange and Cooperation Bureau of the Ministry of Culture and Tourism of China, has officially released its third season.

1970.01.01
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Events More+

Beidahu Dialogue

Annually

Jilin, China

WTA • Yiwu Dialogue

Annually

Yiwu, China

WTA • Yellow River Dialogue

Biennially

Linfen, China

Urban Tourism Dialogue

Biennially

Zhengzhou, China

“Belt & Road” Beautiful Countryside Forum

Annually

Gansu, China
Social Media
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Research More+
Other WTA Publications
World Tourism Development Report
WTA Best Practice in Poverty Alleviation through Tourism
China Market Sentiment Study
Tourism Development Report on River Valley Civilization
WTA Best Practices of Rural Revitalization through Toursim
Insights&Inspirations
China Inbound Tourism Development Report
China Inbound Tourism Development Report
View Report
World Tourism Innovation and Development Report 2021-2022
World Tourism Innovation and Development Report 2021-2022
View Report
Report on Development of Tourism Cooperation along Belt and Road
Report on Development of Tourism Cooperation along Belt and Road
View Report
2020 Report on International Tourism Education
2020 Report on International Tourism Education
View Report
Industry Observation More+
INSIGHTS & INSPIRATIONS

Insights & Inspirations| Cultivate Creative Tourism Professionals and Boost Rural Revitalization and Development by Xu Hong

2022-12-23

Insights & Inspirations| Tell China’s Stories of Poverty Reduction and Promote International Exchanges by Yu Hui

2022-12-23

Insights & Inspirations| A Case Study of Fenghuang Ancient Town by Zhou Wenjie

2022-12-23

Insights & Inspirations | A Case Study of Wucun by Xu Xiaolei

2022-12-16

Insights & Inspirations | A Case Study of Aihe Town by Lu Yi

2022-12-16

Insights & Inspirations | Panel Discussion——Civilization is Colorful Because of Communication, Civilization is Enriched by Mutual Learning

2022-11-24

Insights & Inspirations | The Yellow River as a Culture Region and Cultural Route: Identity and Differentiation

2022-11-24

Insights & Inspirations | The Grand River Civilization (Yellow River Culture)

2022-11-24

Insights & Inspirations | Rivers are the Cradle of Civilizations

2022-11-24

Insights & Inspirations | Rivers in Cooperation Together towards Prosperity

2022-11-24

Videos More+
  • WTA Best Practice in Poverty Alleviation through Tourism 2018
  • The Third WTA Member’s Day in 2019
  • About WTA - English subtitle
  • About WTA - Chinese subtitle
Members More+
About WTA More+

The World Tourism Alliance (WTA) is a global, non-government, non-profit international tourism organization. Its membership covers national tourism associations, influential tourism businesses, academia,cities and media,as well as heads of international organizations, former political leaders, retired tourism officials, heads of tourism businesses and renowned scholars. Its headquarters and Secretariat are located in China.