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Tourism, Bridging China and Europe for a Shared Future: Highlights from the Europe-China Tourism Dialogue
WTA Secretariat Visits European Members to Strengthen Cooperation
WTA Delegation Meets with Croatian Tourism Officials
Tourism, Bridging China and Europe for a Shared Future: Highlights from the Europe-China Tourism Dialogue
Budapest, Hungary – The picturesque Donau River, with its shimmering waters, set the stage for an enchanting event. The Bálna, Budapest, nestled on the riverbank, sparkled like a gem, capturing the attention of the world.
WTA Secretariat Visits European Members to Strengthen Cooperation
In an effort to strengthen communication between the World Tourism Alliance (WTA) and overseas its members, as well as to understand their development and expectations, the WTA Secretariat, led by YANG Wenjiao, Assistant Secretary-General and Director of the Cooperation and Development Division, visited Switzerland and France from July 6th to the 10th, 2024.
WTA Delegation Meets with Croatian Tourism Officials
In response to an invitation from the Croatian National Tourist Board, a delegation led by Mr. ZHANG Xu, Chair of the World Tourism Alliance (WTA), visited Croatia from July 9 to July 11, 2024.
WTA Chair ZHANG Xu Meets with CEO of National Tourism Organization of Serbia
In response to an invitation from the National Tourism Organization of Serbia, Mr. ZHANG Xu, Chair of the World Tourism Alliance (WTA), visited Serbia from July 6 to July 9, 2024.
Europe-China Tourism Dialogue Successfully Held in Budapest
Budapest, July 4 – The “Europe-China Tourism Dialogue”, co-hosted by the World Tourism Alliance (WTA), the European Travel Commission (ETC), and the Hungarian Tourism Agency (HTA), was successfully held in Budapest.
Cross-border Tourism Consumption Confidence Steadily Rising in Cross-Border Tourism Consumption Trends Report 2023-2024
Budapest, July 4, 2024 – The “Europe-China Tourism Dialogue” successfully held in Budapest saw the release of the “Cross-Border Tourism Consumption Trends Report 2023-2024” (hereinafter referred to as the “Report”).
WTA Chair Mr. ZHANG Xu Attends Gala Dinner for Europe-China Tourism Dialogue
Budapest, July 3 – The “Europe-China Tourism Dialogue” Gala Dinner was held at the Hungarian Parliament Building on the evening of July 3. Distinguished guests, including Mr. ZHANG Xu, Chair of the World Tourism Alliance (WTA), and Mr. NAGY Márton, Minister of National Economy of Hungary, attended and delivered toasts.
WTA Chair ZHANG Xu Meets with ETC Executive Director Eduardo SANTANDER
Budapest, July 3 – The Europe-China Tourism Dialogue, co-hosted by the World Tourism Alliance (WTA), the European Travel Commission (ETC), and the Hungarian Tourism Agency (HTA), commenced today in Budapest, Hungary. Prior to the official launch, Mr. ZHANG Xu, WTA Chair, held a meeting with Mr. Eduardo SANTANDER, Executive Director of the European Travel Commission, to discuss enhancing tourism cooperation between Europe and China.
WTA Chair ZHANG Xu Meets with HTA CEO KÖNNYID László
Budapest, July 3 – The “Europe-China Tourism Dialogue”, co-hosted by the World Tourism Alliance (WTA), the European Travel Commission (ETC), and the Hungarian Tourism Agency (HTA), officially began today in Budapest, Hungary. Prior to the event, Mr. ZHANG Xu, WTA Chair, met with Mr. KÖNNYID László, CEO of the Hungarian Tourism Agency, to discuss future tourism cooperation between China and Hungary.
“Europe-China Tourism Dialogue” Promotional Event Held in Budapest
Budapest, July 3 – The “Europe-China Tourism Dialogue” Promotional Event：Exhibition was inaugurated today in Budapest. This significant event was co-hosted by the World Tourism Alliance (WTA), the European Travel Commission (ETC), and the Hungarian Tourism Agency (HTA). Key dignitaries in attendance included Mr. ZHANG Xu, WTA Chair; Mr. GONG Tao, Ambassador of China to Hungary; Mr. Eduardo SANTANDER, Executive Director of the European Travel Commission and WTA Vice Chair; and Mr. Olivér CSENDES, CEO of Visit Hungary, all of whom delivered addresses at the opening ceremony.
WTA to Host EU-China Tourism Dialogue in Budapest
The “EU-China Tourism Dialogue” is scheduled to take place from July 3 to 5 in Budapest, Hungary. This event is co-hosted by the World Tourism Alliance (WTA), the European Travel Commission (ETC), and the Hungarian Tourism Agency, with support from the Ministry of Culture and Tourism of the People’s Republic of China, the Ministry of National Economy of Hungary and the Ministry of EU Affairs of Hungary.
WTA Advances Preparations for EU-China Tourism Dialogue in Hungary
In a significant stride toward fostering deeper tourism cooperation between China and Europe, the World Tourism Alliance (WTA), in collaboration with the European Travel Commission (ETC) and the Hungarian Tourism Agency, is set to co-host the “EU-China Tourism Dialogue” in Budapest, Hungary.

Introduction

 

Theme: Tourism, Bridging China and Europe for a Shared Future
Time Activity Activity Detail
July 3 (Wednesday)
16:00-17:30 “Europe-China Tourism Dialogue” Promotional Event: Exhibition Venue: F1, Bálna
• Photo Session
• Opening Speech
1. Mr. Eduardo SANTANDER, Executive Director of the European Travel Commission and WTA Vice Chair
2. H.E. Mr. GONG Tao, Ambassador of China to Hungary
3. Mr. Olivér CSENDES, CEO of Visit Hungary
• Flash concert (Chinese traditional music – 3 person band)
• Mini presentations (Thermal baths, AI interpreting softwares in tourism, Hungarian wines with wine tasting)
18:00-22:00 “Europe-China Tourism Dialogue” Gala Dinner Venue: Parliament, Budapest
Greetings on ministerial level
1. Mr. NAGY Márton, Minister of National Economy of Hungary
2. Mr. ZHANG Xu, WTA Chair
July 4 (Thursday)
All Day Europe-China Tourism Dialogue Venue: Plenary Room, F2, Bálna
09:30-11:00 Opening Session Host: Ms. VÁRADI Victoria, English-Chinese-Hungarian Trilingual Host
1. Mr. KÖNNYID László, CEO of Hungarian Tourism Agency
2. Mr. GONG Tao, Ambassador of China to Hungary
3. Ms. Amaryllis VERHOEVEN, Acting Director in charge of Tourism, Textiles, Digital Transformation of Industry and Social Economy at the European Commission’s Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW)Coffee Break, Family Photo and Doorstep Interviews
11:00-12:05 Keynote Speech Keynote Speech 1: China-EU Tourism Investment and Development Potential
Speaker: Ms. Pansy HO, WTA Vice Chair, Vice Chairman and Secretary-General of the Global Tourism Economy Forum (GTEF) and Executive Chairman and Managing Director of Shun Tak Holdings Limited
Keynote Speech 2: Chinese Tourism in Europe: The Past, Present and Future
Speaker: Mr. Miguel SANZ, President of the European Travel Commission
Keynote Speech 3: Changes in China’s Tourism Industry and China-EU Tourism
Speaker: Ms. Jane SUN, CEO of Trip.com Group
14:00-16:50 Roundtable Discussion Panel 1: Artificial Intelligence Enhances the Competitiveness of the Tourism Industry – Big Data Drives Sustainable Tourism Development
Moderator: Mr. Magnus HESSBO, Senior Advisor and Program Lead of Group NAOPanelists:
1. Mr. JIANG Lieyi, CEO of Future Plus Technologies (Beijing) Co., Ltd.
2. Mr. George CAO, Co-founder and CEO of Dragon Trail International
3. Mr. TONG Teng, Vice President of Fliggy
4. Ms. Marlène BARTES, Policy Officer in charge of Tourism at the European Commission (DG GROW)
5. Mr. Olivér CSENDES, CEO of Visit Hungary
6. Mr. Alexander RAYNER, Chief Executive Officer at SmartData.travel Limited
Panel 2: The Role of Art and Culture and New Media Communication in Marketing
Moderator: Mr. Frantisek REISMÜLLER, CEO of CzechTourism, SinologistPanelists:
1. Mr. HE Yong, President of HCG International Travel Group Co., Ltd.
2. Mr. SONG Haiyan, Associate Dean and Chair Professor of School of Hotel and Tourism Management, The Hong Kong Polytechnic University
3. Ms. Cathy WU, Head of Outbound Travel of Tourism Department, Xiaohongshu
4. Mr. Tom JENKINS, CEO of European Tourism Association AISBL
5. Mr. Balázs KOVÁCS, CEO of GD Consulting
6. Mr. László PUCZKÓ, Tourism Expert, Liget Budapest Project
Panel 3: Changing Consumption Trends in Market Segments and the Evolution of Tourism Products
Moderator: Ms. Mika CUI, Co-Founder of Qyer, CEO of Roca Culture and Tourism (Beijing) Media Technology Co., Ltd.Panelists:
1. Mr. WANG Wei, President of Shanghai Spring International Travel Service (Group) Co., Ltd.
2. Mr. GUO Ming, CEO and Co-Founder of HH Travel
3. Mr. SUN Chenglong, Deputy General Manager of CTG Travel
4. Mr. Laurent VINAY, Chief Brand & International Communications Officer of The Bicester Collection
5. Ms. Ludivine DESTRÉE, Marketing Manager of the European Travel Commission
6. Mr. Emmanuel MOUNIER, Secretary General of EU Travel Tech
16:50-17:20 Report Sharing Report Sharing: Cross-border Tourism Spending Trends Report 2023-2024
Speaker: Mr. Quim MARTINEZ, Vice President, Tourism Segment Global Lead, MastercardReport Sharing: Update on EU Transition Pathway and EU China cooperation
Speaker: Ms. Amaryllis VERHOEVEN, Acting Director in charge of Tourism, Textiles, Digital Transformation of Industry and Social Economy at the European Commission (DG GROW)
Closing Address 1. Mr. LIU Shijun, WTA Vice Chair and Secretary-General
2. Mr. Eduardo SANTANDER, Executive Director of the European Travel Commission and WTA Vice Chair
3. Mr. Olivér CSENDES, CEO of Visit Hungary
19:00-22:30 “Europe-China Tourism Dialogue” Night of Hangzhou Venue: Europa Ship

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ZHANG Xu, WTA Chair

NAGY Márton, Minister of National Economy of Hungary

GONG Tao, Ambassador of China to Hungary

YU Debin
Deputy Secretary of Party Committee and Deputy Director-General of the Former Beiing Municipal Commission of Tourism Development, Director of the Games Services Department of the Beijing Organizing Committee for the 2022 Olympic Winter Games, Director of the Pandemic Prevention and Control Office of the Beijing Organizing Committee for the 2022 Olympic Winter Games