Four seasons of the microfilm — Better Tourism, Better Life, Better World, is based on selected 12 cases of the WTA best practices in poverty alleviation through tourism. With the self-narration of characters as the main form of presentation, the film shows the typical image of the localities with real video footage, and goes deep into the communities where the cases of poverty alleviation were collected from. By switching between different characters’ points of view which connects the past, the present and the future, the film demonstrates the vitality and transformation that tourism development brings to the local communities.

"Better Tourism, Better Life, Better World --- Photo Exhibition: Cases of Poverty Alleviation through Tourism in China" sponsored by the Ministry of Culture and Tourism of China and organized by WTA. As one of the featured activities of an important node in the battle of poverty alleviation, the exhibition displays the unique tourism resources, original ecological folk culture, production and living pictures of poverty alleviation areas, showing the local development process, residents' spiritual outlook and the achievements of poverty alleviation through tourism in an all-round, multi-angle and real three-dimensional way.