On July 26, the WTA Workshop: Rural Revitalization through Tourism was held in the homestay cluster zone in Leisure Valley, Sishui, a county in the city of Jining, Shandong Province. As a model of rural revitalization in Shandong, the homestay cluster zone in Leisure Valley was included in the 2021 WTA Best Practices of Rural Revitalization through Tourism. At the workshop, WTA Secretary General Liu Shijun delivered a keynote speech, the full text of which is as below.

On November 2, the Foreign Ministry Spokesperson Wang Wenbin answered press questions and gave comments on the report at the regular press conference.

On the afternoon of June 22, 2021 (Beijing time), at the invitation of the Organizer, the World Tourism Alliance (WTA) Secretariat participated in the video seminar on “China-Africa Poverty Reduction Cooperation” jointly organized by the Mission of China to the African Union, the United Nations Economic Commission for Africa (UNECA) and the China-Africa Institute.

In March 2021, the review of the creativity spread competition 2020 “Tell Good Stories about China” wrapped up with the first season of the video “Better Tourism, Better Life, Better World” featuring the best practice in poverty alleviation through tourism made based on WTA Best Practice in Poverty Alleviation Through Tourism winning the second prize in terms of the theme of decisive battle against poverty

As one of the fastest-growing industries, tourism provides a large number of job opportunities worldwide. It changes people’s lives, affects economic and social development, and takes on more important social responsibilities as well. Particularly noteworthy, tourism plays an important role in poverty alleviation.

It is a great pleasure for me and the World Bank Group to address the WTA Xianghu Dialogue 2018 and jointly launch selected cases. We praise this conference, which puts a focus on poverty reduction and sustainable tourism.?As we heard today, sustainable tourism is important for development and poverty alleviation. The Dialogue is to share knowledge and experience.

With the implementation of the 2030 Agenda for Sustainable Development, the international poverty reduction cause has ushered in a new era when poverty reduction knowledge cooperation and sharing has become an increasingly important area, as well as the most robust and promising area of international cooperation.

As the importance and impact of the tourism industry on the global economy and socio-economic progress increases, its role has moved to the center stage in the fight against poverty.

On November 11, the 2022 International Seminar on Global Poverty Reduction Partnerships was convened in Beijing. Themed on “Shared Development – Poverty Reduction and Sustainable Rural Revitalization.

Recently “Better Tourism, Better Life, Better World,” a mini-documentary on poverty reduction and rural revitalization through tourism produced by the World Tourism Alliance (WTA) with support from the International Exchange and Cooperation Bureau of the Ministry of Culture and Tourism of China, has officially released its third season.