On October 25th, the 2023 Tourism Hotel Industry High-quality Development Conference convened in Penglai District of Yantai City, Shandong Province. SUN Jiye, Vice-Chairman of the Shandong Provincial Committee of the Chinese People's Political Consultative Conference, graced the event with his presence and delivered a keynote speech. Key figures in attendance and delivering thematic addresses included LIU Shijun, the Vice Chair & Secretary-General of the World Tourism Alliance (WTA), LIU Zhuohui from the International Academy for Quality, WEI Jigang, Deputy Director of the Center for International Knowledge on Development (CIKD), and WANG Jianping, the President of the Zhejiang Hotel Association and President of the Narada Group. The theme of the conference was elaborated upon by HE Zhuanglong, President of the Shandong Tourist Hotel Association (STHA), with CHEN Fujiao, Vice Chair & Secretary-General of the Hunan Tourist Hotel Association (HTHA), presiding over the assembly.

From October 17th to 20th, at the invitation of the Secretariat of the United Nations World Tourism Organization (UNWTO), Mr. LIU Shijun, Vice Chair & Secretary-General of the World Tourism Alliance (WTA), led a delegation to attend the 25th session of the UNWTO General Assembly and related events in Samarkand, Uzbekistan, as an observer.

October 12-14, 2023 - The 2023 International Islands Tourism Conference was held in the Zhoushan Archipelago of Zhejiang, China. Organized by The People's Government of Zhejiang Province and co-hosted by the Zhejiang Provincial Department of Culture and Tourism and the People's Government of Zhoushan City, the event saw a special address by the Vice Chair & Secretary-General of the World Tourism Alliance (WTA), LIU Shijun.

Shanghai, September 11-14, 2023 - ITB China 2023, co-hosted by Messe Berlin Exhibitions (Shanghai) Co., Ltd. and TravelDaily, was kicked off in Shanghai. The event witnessed participation from approximately 400 suppliers from 60 countries.

Cloudy skies herald the end of summer, while rustling leaves announce autumn's arrival. As autumn sets in, leaders from the tourism industry across the world gather in the heartland of China, engaging in a unique dialogue on urban tourism development.

August 24th-26th, 2023 , World Tourism Alliance (WTA) HQ - Organized by the WTA Research Institute and co-hosted by ROCA Cultural Tourism, the "Destination (Inbound Tourism) Marketing Expert Seminar" was convened. Present at the seminar were Mr. LIU Shijun, Vice Chair & Secretary-General of WTA and WANG Kunxin, Chief Researcher of the WTA Research Institute, with the event chaired by Ms. Mika CUI, co-founder of Qyer and CEO of ROCA Cultural Tourism. During the seminar, 65 delegates attended, including representatives from the Department of Resource Development of the Ministry of Culture and Tourism of the People's Republic of China, representatives from cultural and tourism authorities of 21 provinces and cities, including Shanxi, Liaoning, Shanghai, Jiangsu, Zhejiang, Anhui, Fujian and many more, together with members of WTA Secretariat.