On January 30, the World Tourism Alliance (WTA) hosted its 2026 New Year Reception at Temple Dongjingyuan in Beijing. The event welcomed nearly 200 attendees, including diplomatic envoys and tourism officials from nearly 20 countries, along with representatives from government agencies, WTA member organizations, the media, and businesses in the tourism sector. WTA Chair Mr. ZHANG Xu delivered the opening remarks, with Vice Chair & Secretary-General Mr. ZHENG Hao serving as host for the event.

Hangzhou, January 28 - ZHENG Hao, Vice Chair and Secretary-General of the World Tourism Alliance (WTA), met with senior executives from Universal Destinations & Experiences at the WTA headquarters today. The discussions with John McReynolds, Universal's Senior Vice President, and SHI Zhenchun, General Manager for the group's China unit, focused on global tourism trends and potential collaborative opportunities between the two organizations.

On the afternoon of January 5, the 42nd China Harbin International Ice and Snow Festival opened at Harbin Ice and Snow World. The opening ceremony was attended by XU Qin, Secretary of the CPC Heilongjiang Provincial Committee. LIANG Huiling, Governor of Heilongjiang Province; ZHENG Hao, WTA Vice Chair and Secretary-General; and Andrew Knack, Mayor of Edmonton, Canada, delivered speeches.

On December 30, ZHENG Hao, Vice Chair and Secretary-General of the World Tourism Alliance (WTA), met with H.E. Ambassador SHI Zhongjun, Secretary-General of the ASEAN-China Centre. The two sides exchanged views on jointly organizing the 2026 China-ASEAN Tourism Dialogue, deepening tourism cooperation between China and ASEAN, and promoting high-quality development of regional tourism.

Haikou, December 22, 2025 – WTA Chair ZHANG Xu attended the 2025 Consultation Meeting of Hainan Provincial Expert Advisory Panel on High-Quality Tourism Development as a panel member. FENG Fei, Secretary of the CPC Hainan Provincial Committee, addressed the meeting, which was presided over by Vice Governor XIE Jing.

The China International Travel Mart (CITM) 2025, organized by the Ministry of Culture and Tourism, opened at the Hainan International Convention and Exhibition Center in Haikou on December 19.

HARBIN, China, Dec. 16 — The "Global Tourism Economy Forum · Heilongjiang 2025" opened here today. The opening ceremony was presided over by Ms. LIANG Huiling, Deputy Secretary of the CPC Heilongjiang Provincial Committee and Governor of Heilongjiang Province. Mr. ZHANG Xu, Chair of the World Tourism Alliance (WTA), attended the ceremony.

QUANZHOU, Dec. 11 — The 2025 Maritime Silk Road International Cultural Tourism Festival opened today. The event is jointly organized by the Ministry of Culture and Tourism and the People's Government of Fujian Province, and hosted by the Fujian Provincial Department of Culture and Tourism together with the Quanzhou Municipal People's Government. Senior officials including LU Yingchuan, Vice Minister of Culture and Tourism and a member of the Party Leadership Group, and LI Xinghu, Vice Governor of Fujian Province, attended and addressed the opening ceremony. Mr. ZHENG Hao, Vice Chair and Secretary-General of the World Tourism Alliance (WTA), was present at the launch.

Hangzhou – During the 2025 WTA • Xianghu Dialogue, the U.S.-China Study Travel Dialogue was successfully convened with the support of the World Tourism Alliance (WTA) and was joint organization by the American Student & Youth Travel Association (SYTA) and the China National Tourist Office, New York. Mr. ZHENG Hao, WTA Vice Chair and Secretary-General, delivered the opening speech, while Mr. Brent Imrie, President of SYTA, and Ms. Carylann Assante, CEO of SYTA, gave keynote addresses and closing remarks.

HANGZHOU – The World Tourism Alliance (WTA) released two research reports during the Xianghu Dialogue on November 19: "2024-2025 Cross-Border Tourism Consumption Trends Report" and "From Poverty Alleviation to Rural Revitalization: China's Practice in Sustainable Rural Development Through Tourism".