As one of the core brand activities of WTA, this year’s event is themed on “Shaping the Future: Rebuilding Confidence & Embracing the New Normal in Travel & Tourism”, which not only shows WTA’s concern about the current situation of tourism, but also reflects its judgment and confidence in future tourism development.

As the intangible cultural heritage thematic event boasting the highest profile and largest scale at present, the China Danzhai Intangible Cultural Heritage Week will render a colorful feast of intangible cultural heritage through a variety of activities including but not limited to forums, exhibitions, performances, cultural and creative competitions in more than one week.

As one of the fastest-growing industries, tourism provides a large number of job opportunities worldwide. It changes people's lives, affects economic and social development, and takes on more important social responsibilities as well. Particularly noteworthy, tourism plays an important role in poverty alleviation.

On October 10, 2020, the press conference on “100 WTA Best Practices in Poverty Alleviation Through Tourism” was successfully concluded in Beijing.