WTA Chair ZHANG Xu Attends the Opening of the 4th Hunan Tourism Development Conference and Cultural Tourism Promotion Event

(Yueyang, China) — On the evening of May 25, the 4th Hunan Tourism Development Conference officially opened in Yueyang, Hunan Province. The opening ceremony, which included a cultural tourism promotion event, was attended by prominent government officials.

2025 WTA Members’ Day · Lhasa Successfully Held

Lhasa, May 18, 2025 — The 2025 WTA Members’ Day · Lhasa was successfully held at the Shazha Courtyard, Barkhor Street, Lhasa. Distinguished attendees included Mr. ZHANG Xu, WTA Chair; Mr. XIAO Youcai, Standing Committee Member of the Tibet Autonomous Region Party Committee and Party Secretary of Lhasa Municipal Committee; Mr. WANG Qiang, Deputy Party Secretary and Mayor of Lhasa; Mr. XU Peng, WTA Vice Chair; Mr. WANG Pei, Deputy Director of the Department of Culture and Tourism of the Tibet Autonomous Region; Mr. WANG Kunxin, Principal Researcher at the World Tourism Alliance Research, along with leaders from various provincial cultural and tourism departments, WTA members, and prominent cultural and tourism entrepreneurs from Tibet.

Mr. ZHANG Xu Attends the Opening of the 2025 “Ancient City of Snowy Plateau ·Holy City of Lhasa” Cultural Tourism Festival and Lhasa Cultural Tourism Industry Development Conference

Lhasa, May 18 — The 2025 “Ancient City of Snowy Plateau · Holy City of Lhasa” Cultural Tourism Festival and the Lhasa Cultural Tourism Industry Development Conference was successfully held in Lhasa, Tibet. Distinguished attendees included Mr. XIAO Youcai, Standing Committee Member of the Tibet Autonomous Region Party Committee and Party Secretary of the Lhasa Municipal Committee; Mr. WANG Qiang, Deputy Party Secretary and Mayor of Lhasa; Mr. Laxmi Prasad Niraula, Consul General of Nepal in Lhasa; renowned performing artist Liu Jin; and other dignitaries. Mr. ZHANG Xu, Chair of the World Tourism Alliance (WTA), was invited to attend the opening ceremony and delivered a keynote speech.

WTA Attends the 37th CAP-CSA

The 37th Joint Meeting of the UN Tourism Commission for East Asia and the Pacific and the UN Tourism Commission for South Asia (37th CAP-CSA) convened in Jakarta on April 15-16, 2025.

WTA Attends Nepal Food Festival 2025 in Beijing

Beijing, April 21, 2025 – The Embassy of Nepal in China hosted the Nepal Food Festival 2025 in Beijing on Monday, drawing diplomats, government officials, and tourism industry leaders. The event featured a video address by Arzu Rana Deuba, Nepal’s Minister of Foreign Affairs, while Krishna Prasad Oli, Nepal’s Ambassador to China, delivered opening remarks.

WTA Attends the 2025 Xi’an Silk Road International Tourism Expo

On April 18, 2025, the International Travel Operators Conference of the 2025 Xi’an Silk Road International Tourism Expo was held at the Xi’an International Conference and Exhibition Center (XIANICEC). The event, hosted by the Shaanxi Provincial Department of Culture and Tourism and organized by the Xi’an Qujiang New District Management Committee, attracted numerous industry leaders.

WTA Attends the 2025 Gansu Silk Road International Travel Operators Conference

On April 7, 2025, the 2025 Gansu Silk Road International Travel Operators Conference opened in Lanzhou, Gansu. The event brought together prominent figures from the global tourism industry, including Mr. HE Xiaozu, Director of the Gansu Provincial Department of Culture and Tourism, Mr. XU Peng, Vice Chair of the World Tourism Alliance (WTA), Mr. Marcel Reze, Vice Director of the International Development and Cooperation Department of the UN Tourism, Mr. LIU Weikang, President of the Malaysian Chinese Tourism Association and Chairman of Confidence Holiday, and Ms. SUN Guizhen, Vice Chairman and Secretary-General of the China Association of Travel Services. These distinguished guests delivered opening remarks at the conference.