WTA Vice Chair and Secretary-General ZHENG Hao Visits ASEAN-China Centre

On December 30, ZHENG Hao, Vice Chair and Secretary-General of the World Tourism Alliance (WTA), met with H.E. Ambassador SHI Zhongjun, Secretary-General of the ASEAN-China Centre. The two sides exchanged views on jointly organizing the 2026 China-ASEAN Tourism Dialogue, deepening tourism cooperation between China and ASEAN, and promoting high-quality development of regional tourism.

WTA Chair ZHANG Xu Attends 2025 Consultation Meeting of Hainan Provincial Expert Advisory Panel on High-Quality Tourism Development

Haikou, December 22, 2025 – WTA Chair ZHANG Xu attended the 2025 Consultation Meeting of Hainan Provincial Expert Advisory Panel on High-Quality Tourism Development as a panel member. FENG Fei, Secretary of the CPC Hainan Provincial Committee, addressed the meeting, which was presided over by Vice Governor XIE Jing.

WTA Participates in China International Travel Mart 2025

The China International Travel Mart (CITM) 2025, organized by the Ministry of Culture and Tourism, opened at the Hainan International Convention and Exhibition Center in Haikou on December 19.

ZHANG Xu, WTA Chair, Attends Global Tourism Economy Forum · Heilongjiang 2025

HARBIN, China, Dec. 16 — The “Global Tourism Economy Forum · Heilongjiang 2025” opened here today. The opening ceremony was presided over by Ms. LIANG Huiling, Deputy Secretary of the CPC Heilongjiang Provincial Committee and Governor of Heilongjiang Province. Mr. ZHANG Xu, Chair of the World Tourism Alliance (WTA), attended the ceremony.

WTA Participates in the 2025 Maritime Silk Road International Cultural Tourism Festival

QUANZHOU, Dec. 11 — The 2025 Maritime Silk Road International Cultural Tourism Festival opened today. The event is jointly organized by the Ministry of Culture and Tourism and the People’s Government of Fujian Province, and hosted by the Fujian Provincial Department of Culture and Tourism together with the Quanzhou Municipal People’s Government. Senior officials including LU Yingchuan, Vice Minister of Culture and Tourism and a member of the Party Leadership Group, and LI Xinghu, Vice Governor of Fujian Province, attended and addressed the opening ceremony. Mr. ZHENG Hao, Vice Chair and Secretary-General of the World Tourism Alliance (WTA), was present at the launch.

U.S.-China Study Travel Dialogue Successfully Held in Hangzhou

Hangzhou – During the 2025 WTA • Xianghu Dialogue, the U.S.-China Study Travel Dialogue was successfully convened with the support of the World Tourism Alliance (WTA) and was joint organization by the American Student & Youth Travel Association (SYTA) and the China National Tourist Office, New York. Mr. ZHENG Hao, WTA Vice Chair and Secretary-General, delivered the opening speech, while Mr. Brent Imrie, President of SYTA, and Ms. Carylann Assante, CEO of SYTA, gave keynote addresses and closing remarks.

WTA Releases New Research Reports

HANGZHOU – The World Tourism Alliance (WTA) released two research reports during the Xianghu Dialogue on November 19: “2024-2025 Cross-Border Tourism Consumption Trends Report” and “From Poverty Alleviation to Rural Revitalization: China’s Practice in Sustainable Rural Development Through Tourism”.