In 2023, marking the 50th anniversary of the establishment of diplomatic relations between China and Spain. Orchestrated under the vibrant umbrella of the China-Spain Culture and Tourism Year, the event is co-organized by the WTA and TURESPAÑA and is supported by the Ministry of Culture and Tourism of the People’s Republic of China and the Ministry of Industry, Trade and Tourism of the Kingdom of Spain. This significant event is one of the cornerstone events of this jubilee year, poised to delve deeper into the tourism markets of both countries, formulate captivating tourism products, channel industry strengths, and spur cultural exchange and tourism cooperation between China, Spain, and wider Europe.