From October 10 to 13, after attending the 24th Global Summit of the World Travel & Tourism Council (WTTC), Mr. ZHANG Xu, Chair of the World Tourism Alliance (WTA), led a delegation to Australia and Indonesia, aiming to strengthen tourism cooperation.

From October 8 to 9, Mr. ZHANG Xu, Chair of the World Tourism Alliance (WTA), attended the 24th Global Summit of the World Travel & Tourism Council (WTTC) in Perth, Australia, on invitation. During the summit, Mr. ZHANG engaged in discussions with leaders from tourism authorities, international tourism organizations, and executives in tourism industry on driving the development of global tourism.

The WTA • Xianghu Dialogue 2024 is scheduled to take place from October 29th to November 1st in Sanya, Hainan Province.

On September 27, the official celebration of WORLD TOURISM DAY 2024 took place in Tbilisi, the capital of Georgia. At the invitation of Mr. Zurab Pololikashvili, Secretary-General of the UN Tourism, Mr. LIU Shijun, WTA Vice Chair and Secretary-General, led the WTA delegation to participate in this event.

On September 27th, the 2024 Sichuan Culture and Tourism Development Conference & The 10th China (Sichuan) International Tourism Investment Conference opened in Ya'an.

On September 26, the opening ceremony of the 21ST China-ASEAN Expo Tourism Exhibition Area was held at the Guilin International Convention & Exhibition Center.

From September 13 to 16, the 2024 China Culture & Tourism Industries Exposition (2024 CTIE) was held in Tianjin, with Mr. ZHANG Xu, Chair of the World Tourism Alliance (WTA), invited to the opening ceremony.

On September 10, the 14th Anhui International Culture and Tourism Festival opened in Hefei, with Liang Yanshun, CPC Committee Secretary of Anhui, delivering the opening speech and declaring the event officially launched.

From August 21 to 23, the "Destination Marketing (Inbound Tourism) Expert Seminar 2024" was successfully held at the headquarters of the World Tourism Alliance (WTA). Organized by the World Tourism Alliance Research and co-hosted by ROCA Cultural Tourism, this seminar brought together nearly 100 representatives from cultural and tourism administrative departments, tourism enterprises, and academic institutions across 25 provinces (municipalities).

The World Tourism Alliance Research is set to host the highly anticipated "Destination Marketing (Inbound Tourism) Expert Seminar 2024" on August 21-22. Following the successful 2023 seminar, significant developments have emerged in China's inbound tourism market, fostering a platform for continued collaboration and knowledge exchange.