From September 13 to 16, the 2024 China Culture & Tourism Industries Exposition (2024 CTIE) was held in Tianjin, with Mr. ZHANG Xu, Chair of the World Tourism Alliance (WTA), invited to the opening ceremony.

On September 10, the 14th Anhui International Culture and Tourism Festival opened in Hefei, with Liang Yanshun, CPC Committee Secretary of Anhui, delivering the opening speech and declaring the event officially launched.

From August 21 to 23, the "Destination Marketing (Inbound Tourism) Expert Seminar 2024" was successfully held at the headquarters of the World Tourism Alliance (WTA). Organized by the World Tourism Alliance Research and co-hosted by ROCA Cultural Tourism, this seminar brought together nearly 100 representatives from cultural and tourism administrative departments, tourism enterprises, and academic institutions across 25 provinces (municipalities).

The World Tourism Alliance Research is set to host the highly anticipated "Destination Marketing (Inbound Tourism) Expert Seminar 2024" on August 21-22. Following the successful 2023 seminar, significant developments have emerged in China's inbound tourism market, fostering a platform for continued collaboration and knowledge exchange.

On August 7, the 2024 Shanghai International Leisure Forum (SILF) took place in Shanghai. Mr. Liu Shijun, Vice Chair and Secretary-General of the World Tourism Alliance (WTA), was invited to deliver a keynote speech. 

In an effort to strengthen communication between the World Tourism Alliance (WTA) and overseas its members, as well as to understand their development and expectations, the WTA Secretariat, led by YANG Wenjiao, Assistant Secretary-General and Director of the Cooperation and Development Division, visited Switzerland and France from July 6th to the 10th, 2024.

In response to an invitation from the Croatian National Tourist Board, a delegation led by Mr. ZHANG Xu, Chair of the World Tourism Alliance (WTA), visited Croatia from July 9 to July 11, 2024.

Budapest, Hungary – The picturesque Donau River, with its shimmering waters, set the stage for an enchanting event. The Bálna, Budapest, nestled on the riverbank, sparkled like a gem, capturing the attention of the world.

In response to an invitation from the National Tourism Organization of Serbia, Mr. ZHANG Xu, Chair of the World Tourism Alliance (WTA), visited Serbia from July 6 to July 9, 2024.

Budapest, July 4, 2024 - The "Europe-China Tourism Dialogue" successfully held in Budapest saw the release of the "Cross-Border Tourism Consumption Trends Report 2023-2024" (hereinafter referred to as the "Report").