In an effort to strengthen communication between the World Tourism Alliance (WTA) and overseas its members, as well as to understand their development and expectations, the WTA Secretariat, led by YANG Wenjiao, Assistant Secretary-General and Director of the Cooperation and Development Division, visited Switzerland and France from July 6th to the 10th, 2024.

In response to an invitation from the Croatian National Tourist Board, a delegation led by Mr. ZHANG Xu, Chair of the World Tourism Alliance (WTA), visited Croatia from July 9 to July 11, 2024.

Budapest, Hungary – The picturesque Donau River, with its shimmering waters, set the stage for an enchanting event. The Bálna, Budapest, nestled on the riverbank, sparkled like a gem, capturing the attention of the world.

In response to an invitation from the National Tourism Organization of Serbia, Mr. ZHANG Xu, Chair of the World Tourism Alliance (WTA), visited Serbia from July 6 to July 9, 2024.

Budapest, July 4 - The "Europe-China Tourism Dialogue", co-hosted by the World Tourism Alliance (WTA), the European Travel Commission (ETC), and the Hungarian Tourism Agency (HTA), was successfully held in Budapest.

Budapest, July 4, 2024 - The "Europe-China Tourism Dialogue" successfully held in Budapest saw the release of the "Cross-Border Tourism Consumption Trends Report 2023-2024" (hereinafter referred to as the "Report").

Budapest, July 3 - The "Europe-China Tourism Dialogue" Gala Dinner was held at the Hungarian Parliament Building on the evening of July 3. Distinguished guests, including Mr. ZHANG Xu, Chair of the World Tourism Alliance (WTA), and Mr. NAGY Márton, Minister of National Economy of Hungary, attended and delivered toasts.

Budapest, July 3 - The "Europe-China Tourism Dialogue", co-hosted by the World Tourism Alliance (WTA), the European Travel Commission (ETC), and the Hungarian Tourism Agency (HTA), officially began today in Budapest, Hungary. Prior to the event, Mr. ZHANG Xu, WTA Chair, met with Mr. KÖNNYID László, CEO of the Hungarian Tourism Agency, to discuss future tourism cooperation between China and Hungary.

Budapest, July 3 - The Europe-China Tourism Dialogue, co-hosted by the World Tourism Alliance (WTA), the European Travel Commission (ETC), and the Hungarian Tourism Agency (HTA), commenced today in Budapest, Hungary. Prior to the official launch, Mr. ZHANG Xu, WTA Chair, held a meeting with Mr. Eduardo SANTANDER, Executive Director of the European Travel Commission, to discuss enhancing tourism cooperation between Europe and China.

Budapest, July 3 - The "Europe-China Tourism Dialogue" Promotional Event：Exhibition was inaugurated today in Budapest. This significant event was co-hosted by the World Tourism Alliance (WTA), the European Travel Commission (ETC), and the Hungarian Tourism Agency (HTA). Key dignitaries in attendance included Mr. ZHANG Xu, WTA Chair; Mr. GONG Tao, Ambassador of China to Hungary; Mr. Eduardo SANTANDER, Executive Director of the European Travel Commission and WTA Vice Chair; and Mr. Olivér CSENDES, CEO of Visit Hungary, all of whom delivered addresses at the opening ceremony.