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Vice Chair & Secretary-General LIU Shijun Participates in the 10th Global Tourism Economy Forum


Chairman Zhang Xu of WTA Engages in Global Tourism Economy Forum 2023 Activities


WTA Participates in ITB China 2023 Event


Shanghai, September 11-14, 2023 - ITB China 2023, co-hosted by Messe Berlin Exhibitions (Shanghai) Co., Ltd. and TravelDaily, was kicked off in Shanghai. The event witnessed participation from approximately 400 suppliers from 60 countries.

2023 WTA· Urban Tourism Dialogue: A Synopsis for Creative Development and Brand Building of Tourism Cities


Cloudy skies herald the end of summer, while rustling leaves announce autumn's arrival. As autumn sets in, leaders from the tourism industry across the world gather in the heartland of China, engaging in a unique dialogue on urban tourism development.

"World Tourism Alliance · Urban Tourism Dialogue" Held in Zhengzhou


August 24th-26th, 2023 , World Tourism Alliance (WTA) HQ - Organized by the WTA Research Institute and co-hosted by ROCA Cultural Tourism, the "Destination (Inbound Tourism) Marketing Expert Seminar" was convened. Present at the seminar were Mr. LIU Shijun, Vice Chair & Secretary-General of WTA and WANG Kunxin, Chief Researcher of the WTA Research Institute, with the event chaired by Ms. Mika CUI, co-founder of Qyer and CEO of ROCA Cultural Tourism. During the seminar, 65 delegates attended, including representatives from the Department of Resource Development of the Ministry of Culture and Tourism of the People's Republic of China, representatives from cultural and tourism authorities of 21 provinces and cities, including Shanxi, Liaoning, Shanghai, Jiangsu, Zhejiang, Anhui, Fujian and many more, together with members of WTA Secretariat.