From August 21 to 23, the "Destination Marketing (Inbound Tourism) Expert Seminar 2024" was successfully held at the headquarters of the World Tourism Alliance (WTA). Organized by the World Tourism Alliance Research and co-hosted by ROCA Cultural Tourism, this seminar brought together nearly 100 representatives from cultural and tourism administrative departments, tourism enterprises, and academic institutions across 25 provinces (municipalities).

The World Tourism Alliance Research is set to host the highly anticipated "Destination Marketing (Inbound Tourism) Expert Seminar 2024" on August 21-22. Following the successful 2023 seminar, significant developments have emerged in China's inbound tourism market, fostering a platform for continued collaboration and knowledge exchange.

On August 7, the 2024 Shanghai International Leisure Forum (SILF) took place in Shanghai. Mr. Liu Shijun, Vice Chair and Secretary-General of the World Tourism Alliance (WTA), was invited to deliver a keynote speech.