Destination Marketing (Inbound Tourism) Expert Seminar 2024 to Launch Soon

The World Tourism Alliance Research is set to host the highly anticipated “Destination Marketing (Inbound Tourism) Expert Seminar 2024” on August 21-22. Following the successful 2023 seminar, significant developments have emerged in China’s inbound tourism market, fostering a platform for continued collaboration and knowledge exchange. This year’s seminar aims to build on past successes by sharing effective marketing strategies and successful case studies in inbound tourism promotion. It will also offer new insights and methodologies for marketing in the current landscape, addressing the evolving challenges and opportunities in the sector.

The seminar will feature lectures and discussions led by industry experts and frontline professionals. Key topics will include analysis of the current inbound tourism market, strategies for developing niche markets and new products, and the production of marketing content. Additionally, the seminar will showcase and analyze outstanding cases to further enhance destination marketing efforts, supporting the recovery and growth of China’s inbound tourism market. The course is outlined below:

To broaden the seminar’s reach and audience, the WTA will also offer a live-streaming option. Industry professionals are encouraged to scan the QR code below to register and watch the live broadcast.