Shanghai, May 27, 2024 – The 2024 ITB China kicked off today at the Shanghai World Expo Exhibition and Convention Center, marking a significant event in the global tourism calendar.

The World Tourism Alliance (WTA) announced the addition of nine new members, as approved by the 2nd WTA Council. These new members include five domestic organizations and four international members. As a result, the total number of WTA members now stands at 240, covering 42 countries and regions, with 115 domestic and 125 international members.

Xi'an, May 22, 2024 - The 14th China - U.S. Tourism Leadership Summit, has officially commenced in Xi'an, Shaanxi Province. Themed "Expanding China-U.S. Travel and Tourism and People-to-people Exchanges.", this summit aims to enhance the tourism collaboration between the two nations.

The World Tourism Alliance (WTA) recently premiered a special five-episode edition of its micro-documentary series "Better Tourism, Better Life, Better World" across global channels of the Cable News Network (CNN).

Macao, May 15-17, 2024 - The PATA Annual Summit 2024, hosted by the Macao Government Tourism Office (MGTO) and co-hosted by SJM Resorts, S.A., was successfully held in Macao, China. Mr. LIU Shijun, the World Tourism Alliance (WTA) Vice Chair and Secretary-General, was invited to participate in a panel discussion during the summit.

In a significant stride toward fostering deeper tourism cooperation between China and Europe, the World Tourism Alliance (WTA), in collaboration with the European Travel Commission (ETC) and the Hungarian Tourism Agency, is set to co-host the "EU-China Tourism Dialogue" in Budapest, Hungary.