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Announcement on Admission of New Members


After deliberation by the 2nd WTA Council, it is hereby announced that Zhang jiajie Municipal People’s Government、Lijiang Municipal People’s Government、Beijing-Shanghai High Speed Railway Co., Ltd、HCG International Travel Group co., Ltd、Wuxi Juna Hotels Group、Silk Road Samarkand Touristic Centre LLC、Zala Springs Golf Resort、Skyzone Tours & Travel Sdn Bhd、The Bicester Collection, totaling 9 units, officially became members of WTA from April 15, 2024.

Announcement on Termination of Five Institutional Members


According to Article 7 of Chapter 3 of the Membership Management Rules on Termination of Membership. After deliberation by the 2nd WTA Council, it is hereby announced that from April 15, 2024, the membership of Genting Hong Kong Limited、Ling Nan Eco & Culture-Tourism Co., Ltd.、HNA Aviation & Tourism、Okay Airways Company Limited、OYO Hotel Management (Shanghai) Co., Ltd. will be terminated.

WTA Attends PATA International Conference on Women in Travel


From March 20 to 22, 2024, the PATA International Conference on Women in Travel, hosted by the Department of Tourism of the Philippines, took place in Bohol. This event marked a significant milestone in advancing gender equality and empowerment within the tourism sector.

WTA Members' Day • Hainan 2024 Celebrates Global Tourism Insights and Innovations


From March 5th to 7th, the "WTA Members' Day • Hainan 2024," themed "New Insights into Leisure Travel and Expenditure in 2024," was successfully held in Sanya. This premier event, orchestrated by the World Tourism Alliance and hosted by the Department of Tourism, Culture, Radio, Television and Sports of Hainan Province, with Airbnb as the supporting organization, witnessed the convergence of 70 distinguished guests.

WTA Attends Prospects of Tourism Promotion between China and Nepal


Beijing, February 27 - The "Prospects of Tourism Promotion between China and Nepal," hosted by the Embassy of Nepal in China, was held in Beijing, aiming to foster tourism exchanges and cooperation between China and Nepal. The event saw the participation of over 80 representatives from 42 entities across travel agencies, tourism associations, airlines, hotels, and media from both nations.

WTA Hosts Industry Research Symposium


On February 24th, the World Tourism Alliance (WTA) hosted a pivotal symposium at its Xianghu, Hangzhou headquarters to gather insights on the latest trends and dynamics in the tourism industry and market. This also served as a preparatory meeting for the upcoming release of the 'China Domestic Tourism Market Sentiment Report' for the first half of the year. Distinguished leaders of hospitality associations and management groups from Beijing, Shanghai, Zhejiang, and Jiangsu attended.

WTA Annual Reception 2024 Held in Beijing


Beijing, January 19, 2024 – The World Tourism Alliance (WTA) held its prestigious WTA Annual Reception 2024 at the Funfly Beijing Pavilion.

WTA • Scholars Dialogue 2024 Hosted to Build a Platform for Joint Construction, Research, and Sharing


On January 11th, the World Tourism Alliance (WTA) hosted the "WTA • Scholars Dialogue 2024" at its headquarters, marking a significant gathering of academic minds and industry leaders. The dialogue was centered around the theme of "Deepening Exchanges, Promoting Dialogues, and Sharing Thoughts".

WTA Attends the Opening Ceremony of the 40th China Harbin International Ice and Snow Festival & France-China Year of Culture and Tourism


Harbin, January 5 — In a remarkable display of cultural exchange and tourism collaboration, the 40th China Harbin International Ice and Snow Festival, alongside the Opening Ceremony of the France-China Year of Culture and Tourism, commenced grandly in Harbin Ice and Snow World. This prestigious event, co-hosted by the Harbin Municipal People's Government and the Embassy of France in China, saw notable figures from both nations come together to celebrate the richness and diversity of their cultures. Secretary of the CPC Heilongjiang Provincial Committee, XU Qin, officially inaugurated the festival, while the Governor of Heilongjiang, LIANG Huiling, extended a warm welcome to all attendees. In a significant move, LU Yingchuan, Vice Minister of Culture and Tourism of China, and Olivia Grégoire, representing the Minister of Economy, Finance, Industrial and Digital Sovereignty of France, jointly inaugurated the France-China Year of Culture and Tourism. The ceremony was also graced by the presence of Bertrand LORTHOLARY, the French Ambassador to China, and Mr. LIU Shijun, Vice Chair and Secretary-General of the World Tourism Alliance (WTA) and Pansy HO, WTA Vice Chair and Vice Chairman and Secretary-General of the Global Tourism Economy Forum. A highlight of the ceremony was the unveiling of magnificent ice sculptures of the Temple of Heaven and Notre-Dame Cathedral, symbolizing the cultural bridge between China and France.

WTA•Scholars Dialogue 2024 Set to Commence


Hangzhou, China - World Tourism Alliance (WTA) is gearing up for a significant event, the "WTA•Scholars Dialogue 2024", scheduled to be held from January 10th to 12th in Hangzhou, Zhejiang Province, China. Under the theme "Deepening Exchanges, Promoting Dialogues, and Sharing Thoughts", the event will be a hub for strengthening ties between WTA, academia, institutions, and research organizations. The program includes keynote speeches, thematic presentations, and a Panel for young scholars. Esteemed participants from Sun Yat-Sen University, the Hong Kong Polytechnic University (PolyU), City University of Macau, Nankai University, Minzu University of China, Beijing International Studies University, Hangzhou City University, and other prestigious institutions will grace the event.