On January 17, the 2025 World Tourism Alliance (WTA) Annual Reception was held at the Beijing Genesis. The event brought together over 200 participants, including diplomatic envoys and tourism office representatives from nearly 30 countries, officials from relevant government departments, WTA members, media representatives, and tourism industry stakeholders.

On January 5, the 41st China Harbin International Ice and Snow Festival officially opened at Harbin Ice and Snow World, welcoming distinguished guests from across China and abroad to celebrate this spectacular winter event. Mr. XU Qin, Secretary of the CPC Heilongjiang Provincial Committee and Chairman of the Standing Committee of Heilongjiang Provincial People's Congress, announced the opening of the festival, while Ms. LIANG Huiling, Deputy Secretary of the CPC Heilongjiang Provincial Committee and Governor of Heilongjiang Province, delivered a warm welcome speech.

On January 5, the Launching Ceremony of NIHAO! CHINA: China Ice & Snow Tourism Overseas Promotion Season 2025 and the Dream of Winter Global Promotional Campaign was held in Harbin, Heilongjiang Province. The event was co-hosted by the Network of International Culturalink Entities and the Department of Culture and Tourism of Heilongjiang Province.