WTA Attends the National Travel Agent Conference & Ganzhou Culture and Tourism Promotion Event

On December 13, 2024, the National Travel Agent Conference & Ganzhou Culture and Tourism Promotion Event was held in Ganzhou City, Jiangxi Province under the theme "Discover Ganzhou, Gather in Orange Township". The event was hosted by the China Association of Travel Services, the Jiangxi Provincial Department of Culture and Tourism, and the Ganzhou Municipal People’s Government, and organized by the Ganzhou Administration of Culture, Radio & Television and Tourism. Mr. ZOU Zhiyu, Vice Mayor of the Ganzhou Municipal People’s Government, delivered the welcome address. Mr. LIU Shijun, Vice Chair and Secretary-General of the World Tourism Alliance (WTA), and Mr. DU Xianzhong, President of the China Association of Travel Services, attended the opening ceremony and delivered speeches. Mr. LI Junrui, Director of the Ganzhou Administration of Culture, Radio & Television and Tourism, presented Ganzhou’s culture and tourism promotion.

Mr. LIU Shijun, Vice Chair and Secretary-General of the WTA, delivers a speech at the opening ceremony

In his speech, LIU Shijun emphasized the significant changes in the tourism market in the post-pandemic era. He outlined four key directions for travel agents and tourism stakeholders: 1. Understanding the Market and Seizing Opportunities: Travel agents should analyze market trends and offer tailored products and services to meet diverse customer needs. 2. Promoting "Tourism+" Integration: Encouraging cross-industry collaboration to create innovative partnerships and share resources for further tourism development. 3. Enhancing Tourism Service Quality: Providing exceptional services to ensure visitors have memorable experiences and turn first-time tourists into repeat visitors. 4. Advancing International Tourism Exchange: The tourism industry should use tourism to showcase China’s rich history, cultural heritage, hospitality, and modern progress, while promoting Chinese values and high standards globally to strengthen mutual understanding and cooperation. Mr. LIU Shijun reaffirmed the WTA’s commitment to supporting Chinese tourism enterprises in connecting with international tourism markets and fostering collaborative development.

The 2024 National Travel Agent Conference themed "Discover Ganzhou, Gather in Orange Township" kicks off

The 2024 National Travel Agent Conference brought together over 300 leading travel enterprises, renowned experts, scholars, and new media influencers from across the country. The event featured a series of concurrent activities, including: the Fourth Meeting of the Fifth Council of the China Association of Travel Services, specialized resource matchmaking sessions, targeted tourism promotions, forward-thinking forums, and on-site visits highlighting Ganzhou’s rich cultural and tourism offerings.