On October 25th, the 2023 Tourism Hotel Industry High-quality Development Conference convened in Penglai District of Yantai City, Shandong Province. SUN Jiye, Vice-Chairman of the Shandong Provincial Committee of the Chinese People's Political Consultative Conference, graced the event with his presence and delivered a keynote speech. Key figures in attendance and delivering thematic addresses included LIU Shijun, the Vice Chair & Secretary-General of the World Tourism Alliance (WTA), LIU Zhuohui from the International Academy for Quality, WEI Jigang, Deputy Director of the Center for International Knowledge on Development (CIKD), and WANG Jianping, the President of the Zhejiang Hotel Association and President of the Narada Group. The theme of the conference was elaborated upon by HE Zhuanglong, President of the Shandong Tourist Hotel Association (STHA), with CHEN Fujiao, Vice Chair & Secretary-General of the Hunan Tourist Hotel Association (HTHA), presiding over the assembly.

From October 17th to 20th, at the invitation of the Secretariat of the United Nations World Tourism Organization (UNWTO), Mr. LIU Shijun, Vice Chair & Secretary-General of the World Tourism Alliance (WTA), led a delegation to attend the 25th session of the UNWTO General Assembly and related events in Samarkand, Uzbekistan, as an observer.

October 12-14, 2023 - The 2023 International Islands Tourism Conference was held in the Zhoushan Archipelago of Zhejiang, China. Organized by The People's Government of Zhejiang Province and co-hosted by the Zhejiang Provincial Department of Culture and Tourism and the People's Government of Zhoushan City, the event saw a special address by the Vice Chair & Secretary-General of the World Tourism Alliance (WTA), LIU Shijun.