Through WTA·Xianghu Dialogue, the World Tourism Alliance (WTA) will send a message to global tourism that as long as we have a firm confidence, uphold cooperation and seek win-win results, the global tourism will pull out of recession, embrace reform and achieve revitalization and development at a new level.

"Tourism for Poverty Reduction" is one of the important missions of the World Tourism Alliance (WTA). Since established 3 years ago, WTA, making use of its advantages and international platform, has carried out a series of practical and international exchange activities in case analysis, theoretical research and experience publicity of poverty reduction through tourism in line with the goal to eradicate all forms of poverty around the world set by the United Nations in the UN 2030 Agenda for Sustainable Development, as well as the idea of telling good stories about China and giving Chinese approach. It has demonstrated to the international community China's important experience and great achievements in poverty reduction through tourism, attracting extensive attention from the international tourism industry.

Poverty reduction has always been a key topic that is of global concern. The year 2020 will be a decisive year in China's battle against poverty. As an international tourism organization, the World Tourism Alliance (WTA) has always taken “tourism for poverty alleviation” as one of its important missions and continued to facilitate the global cause of poverty reduction through its own platform and strength.

calling for the whole society, especially tourism practitioners, tourists and related parties to set up a new fashion of healthy eating, cherish food, eliminate waste, and be an advocate and practitioner of cherishing and saving food during their travel.

On September 20, the 2nd Dahe Civilization Tourism Forum & WTA·Yellow River Dialogue, co-sponsored by WTA, Culture and Tourism Department of Shanxi Province, and Linfen Municipal Committee and Government, was successfully held in Linfen City, Shanxi Province.

Chairman Duan Qiang expressed his warm welcome and heartfelt thanks to all the envoys at the dinner

On the afternoon of November 12, 2020, WTA Fourth Session of the First Council Meeting and the 2020 Annual Meeting

The COVID-19 pandemic has hit and affected the global tourism, and many enterprises are facing numerous difficulties and challenges. Nevertheless, against the background that travel has become an indispensable part of the people's good life, the long-term, positive trend of tourism development remains unchanged.

On November 13, WTA·Xianghu Dialogue 2020 was inaugurated in Hangzhou, Zhejiang Province.

On the afternoon of September 16, the opening ceremony of the 2020 Shandong Provincial Tourism Development Conference & the 1st China International Cultural Tourism Fair kicked off in Jinan Olympic Sports Center.