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Duan Qiang Attended and Addressed the 5th Jilin International Ice & Snow Industry Exposition


On December 26, the 5th Jilin International Ice & Snow Industry Exposition, the 8th Annual Meeting of China's Tourism Industry, as well as the 24th Changchun Ice and Snow Festival took place in Changchun International Conference & Exhibition Center.

2020 “Belt and Road” Beautiful Countryside Forum Successfully Held in Gansu, China


On December 22, 2020, the 2020 “Belt and Road” Beautiful Countryside Forum, co-sponsored by World Tourism Alliance (WTA), the Ministry of Agriculture and Rural Affairs, the People's Government of Gansu Province, and the French “Belt and Road” Beautiful Countryside Alliance, was successfully held in Longnan City, Gansu Province.

WTA Participated in the "Global Tourism Economy Forum • Macao 2020"


On the afternoon of December 9, 2020, at the invitation of Pansy Ho Chiu-king, Chairman of the Global Tourism Economy Research Center (GTERC) and Vice Chairman and Secretary-General of the Global Tourism Economy Forum (GTEF), Liu Shijun, Secretary-General of World Tourism Alliance (WTA) attended the opening ceremony of "Global Tourism Economy Forum • Macao 2020” online as an officiating guest.

WTA Attends “Friendly Shandong Service Festival” of Hotel Industry in Shandong


WTA Attends “Friendly Shandong Service Festival” of Hotel Industry in Shandong

Joint Efforts to Build WTM for Better Future - Stories about Collections of WTM


During the just concluded 3rd "WTA·Xianghu Dialogue", the World Tourism Museum (WTM) held a grand donation ceremony for the donors to thank all sectors of society for their generosity in building the museum.

Wang Kunxin: WTA Provides New Chinese Experience for the World


As COVID-19 has hit the global tourism hard, how to revive the confidence and expedite the recovery of the tourism has become the focus of the industry.

The World Tourism Alliance Reception Held in Beijing


On December 2, the annual reception of the World Tourism Alliance (WTA) was successfully held in Beijing. A total of more than 200 people, including Duan Qiang, Chairman of WTA, 8 foreign ambassadors to China from Algeria, Azerbaijan, Croatia, Kazakhstan, Ukraine, Thailand, Mauritius and Mexico, as well as foreign representatives of 16 embassies in China and WTA members, overseas tourism agencies in China, international organizations and the media, attended the reception.

WTA·Xianghu Dialogue 2020 Kicks off in Hangzhou


The COVID-19 pandemic has hit and affected the global tourism, and many enterprises are facing numerous difficulties and challenges. Nevertheless, against the background that travel has become an indispensable part of the people's good life, the long-term, positive trend of tourism development remains unchanged.

Secretary-General of WTA: Telling Stories about China's Poverty Alleviation Through Tourism to the International Community


Since the World Tourism Alliance (WTA) was establishment, it has been a staunch advocate and practitioner of poverty alleviation through tourism, and taken “tourism for poverty alleviation” as one of its three missions.

WTA Tells Stories about China's Poverty Reduction Through Tourism to the International Community


"Tourism for Poverty Reduction" is one of the important missions of the World Tourism Alliance (WTA). Since established 3 years ago, WTA, making use of its advantages and international platform, has carried out a series of practical and international exchange activities in case analysis, theoretical research and experience publicity of poverty reduction through tourism in line with the goal to eradicate all forms of poverty around the world set by the United Nations in the UN 2030 Agenda for Sustainable Development, as well as the idea of telling good stories about China and giving Chinese approach. It has demonstrated to the international community China's important experience and great achievements in poverty reduction through tourism, attracting extensive attention from the international tourism industry.