On June 7, the Opening Ceremony of China Tourism and Culture Weeks 2021, co-sponsored by Cultural Exchange between China and Foreign Countries, CPC Publicity Department of Ningxia Hui Autonomous Region, Department of Culture and Tourism of Ningxia Hui Autonomous Region and Yinchuan Municipal People’s Government, was successfully held in Yinchuan. The event was attended by Zhang Xu, Vice Minister of the Ministry of Culture and Tourism of China, Lai Jiao, Vice Chairman of the Ningxia Hui Autonomous Region and Liu Shijun, Secretary-General of WTA.

“Tourism for Poverty Reduction” is one of the important missions of the World Tourism Alliance (WTA). Since established 3 years ago, WTA, making use of its advantages and international platform, has carried out a series of practical and international exchange activities in case analysis, theoretical research and experience publicity of poverty reduction through tourism in line with the goal to eradicate all forms of poverty around the world set by the United Nations in the UN 2030 Agenda for Sustainable Development, as well as the idea of telling good stories about China and giving Chinese approach. It has demonstrated to the international community China’s important experience and great achievements in poverty reduction through tourism, attracting extensive attention from the international tourism industry.

On the morning of May 21, a ceremony of Luoyang donating collections to the World Tourism Museum was held in Luoyang. The ceremony was attended by Wang Kunxin, Deputy Secretary-General of the World Tourism Alliance (WTA) and head of the World Tourism Museum, Hu Dapeng, Secretary of Party Leadership Group and Director of Luoyang Cultural Radio, Television and Tourism Bureau, Lu Yi, a Level II Division Rank Official, and heads of 8 donors in the industry.