> >WTA • Xianghu Dialogue 2019

The theme of the WTA • Xianghu Dialogue 2019 is “Today’s Travel and Tourism Industry: Responding and Adapting to Rapid Growth and Transition”. The dialogue released a host of outcomes, including World Tourism Development Report 2019 – Industrial Implantation and Cultural Building in Poverty Alleviation through Tourism, the WTA Best Practice in Poverty Alleviation through Tourism 2019, Microfilm on the WTA Best Practice in Poverty Alleviation Through Tourism – Better Tourism, Better Life, Better World and the WTA Data Analysis Report of China’s Inbound Tourism 2019. Parallel forums on “Destination Marketing and Big Data” and on “Technological Advancement and Industries Innovation” were held; and three media salons were organized on selected topics, including “the path of innovation and development toward intelligent cultural tourism”, “environmental protection in the context of tourism development” and “inaugural year of 5G commercial application, tourism scene revolution in the new era”.

2019 World Tourism Development Report
The report is published together with China Tourism Academy, a member unit of the WTA. It focuses on the new progress in the global tourism industry and tourism-based poverty alleviation, proposes that industrial implantation is a new bright spot in tourism based poverty alleviation, and provides a systematic analysis of the path and mechanism for the implantation of tourism industry in poor areas. According to the report, culture is the foundation and lasting force for the development of a place and a nation, and cultural enhancement plays a critical role in the implantation of tourism industry in poor areas. The report puts forward a series of suggestions on the sustainable and efficient development of tourism-based poverty reduction by combining industrial implantation with cultural enhancement.
2019 WTA Best Practice in Poverty Alleviation through Tourism
2019 WTA Data Analysis Report of China's Inbound Tourism
Microfilm on the WTA Best Practice in Poverty Alleviation through Tourism — Better Tourism, Better Life, Better World
2019 WTA Xianghu Dialogue Manual

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LIU Shijun, WTA Secretary-General

Nigel David, Executive Vice President, Asia and Middle East, WTTC

Jayson Westbury, Vice Chairman of WTA, CEO of Australian Federation of Travel Agents