WTA • Xianghu Dialogue 2019-Xianghu Dialogue-World Toursim Alliance

The theme of the WTA • Xianghu Dialogue 2019 is “Today’s Travel and Tourism Industry: Responding and Adapting to Rapid Growth and Transition”. The dialogue released a host of outcomes, including World Tourism Development Report 2019 – Industrial Implantation and Cultural Building in Poverty Alleviation through Tourism, the WTA Best Practice in Poverty Alleviation through Tourism 2019, Microfilm on the WTA Best Practice in Poverty Alleviation Through Tourism – Better Tourism, Better Life, Better World and the WTA Data Analysis Report of China’s Inbound Tourism 2019. Parallel forums on “Destination Marketing and Big Data” and on “Technological Advancement and Industries Innovation” were held; and three media salons were organized on selected topics, including “the path of innovation and development toward intelligent cultural tourism”, “environmental protection in the context of tourism development” and “inaugural year of 5G commercial application, tourism scene revolution in the new era”.

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2019 World Tourism Development Report

The report is published together with China Tourism Academy, a member unit of the WTA. It focuses on the new progress in the global tourism industry and tourism-based poverty alleviation, proposes that industrial implantation is a new bright spot in tourism based poverty alleviation, and provides a systematic analysis of the path and mechanism for the implantation of tourism industry in poor areas. According to the report, culture is the foundation and lasting force for the development of a place and a nation, and cultural enhancement plays a critical role in the implantation of tourism industry in poor areas. The report puts forward a series of suggestions on the sustainable and efficient development of tourism-based poverty reduction by combining industrial implantation with cultural enhancement.

2019 WTA Best Practice in Poverty Alleviation through Tourism

The report, jointly published by the WTA, the World Bank Group (WBG) and the International Poverty Reduction Center in China (IPRCC), advocates the idea of poverty alleviation through development, and contributes examples and solutions to the cause of tourism based poverty alleviation. The cases were collected through various channels, including international organizations, global members of the WTA and relevant departments of the Chinese government, and reviewed by the expert panel in accordance with the principles of fairness and impartiality, and based on the criteria of quantifiable effect, innovation, replicability, positive social impact and sustainability. Finally, 30 best practices have been recorded in the report.

2019 WTA Data Analysis Report of China's Inbound Tourism

The report is published together with Kulv Data Marketing. Against the background of culture-tourism integration, implementation of the Belt and Road Initiative and improvement of relevant policies and infrastructure, the report provides a comprehensive analysis of the tourist behavior, future trend and development potential of inbound tourism in China with the 2018 data as the source. Focusing on the three stages of pretravel, in-travel and post-travel, it offers insights on the publicity and marketing, basic infrastructure, product upgrading and professional build-up for the promotion of inbound tourism. The suggestions proposed by the report, which are based on the actual progress of inbound tourism in China, provide useful reference for the readers.

Microfilm on the WTA Best Practice in Poverty Alleviation through Tourism — Better Tourism, Better Life, Better World

The microfilm, jointly produced by the WTA and China Global Television Network (CGTN), is based on selected cases of the WTA best practices in poverty alleviation through tourism. With the self-narration of characters as the main form of presentation, the film shows the typical image of the localities with real video footage, and goes deep into the communities where the cases of poverty alleviation were collected from. By switching between different characters’ points of view which connects the past, the present and the future, the film demonstrates the vitality and transformation that tourism development brings to the local communities.

2019 WTA Xianghu Dialogue Manual