Alessandro Rosso Group was founded in 2002 by a group of professionals with over 30 years of experience in the MICE (meeting, incentive, convention, events) and tourism industries.

Over the years the Group, thanks to important national and international acquisitions, has expanded its core business and is today market leader in Italy and in Europe, offering a variety of products and services.

Tourism sector mainly engaged in high-quality business travel, large-scale incentive travel, inbound tourism-based, experts of the leisure travel in Italy

Alessandro Rosso Group is also active in Hotellerie sector through participation in TownHouse Hotels, Luxury Hotels in the heart of Milan and Turin.

The DMC (Destination Management Company) of Alessandro Rosso Group organises events and promotions through out Italy. It also has two separate departments for its international clients: one is exclusively for the Chinese market, the other for the rest of the world. Created from a thorough knowledge of the Italian market and with a trusted group of selected suppliers, the Alessandro Rosso Group DMC division guarantees top quality service which offers the best value. The DMC looking after the Chinese market is formed by a group of professionals who are either Chinese, or who speak Mandarin, and who have an in-depth knowledge and understanding of this market.