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Founded in April 1928 by Chinese banker Chen Guangpu, The China Tourism Group is China’s largest travel group,state-owned enterprise under the direction of the State-Owned Assets Supervision and Administration Commission of the State Council. With efforts by generation after generation, it now engages in tourism, industrial investment (iron and steel), real estate development and logistics trade, providing a comprehensive qualified service marking its predominance within the industry. Its leading position was strengthened with the merging of China Merchants International Travel Co. and China Travel Company in 2005 and 2007 respectively. In the financial year of 2009/ 2010, the group has a total value of assets of ¥55.3 billion, revenue of ¥50 billion and approximate 45,000 employees worldwide.