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Established as a government agency to welcome international visitors in 1912, JTB is now a group of 171 private companies operating with about 27,000 people working globally (as of 2016). JTB Group’s global network includes 418facilities in 37 countries and 104 cities around the globe, in addition to 756 travel outlets and call centers in Japan.

With an annual turnover of 1.34 trillion Yen in FY2015, JTB is by far the largest group in travel and tourism industry in Japan.

JTB offers three major package tour brands, LOOK-JTB to Japan-outbound market, ACE-JTB to domestic market and Sunrise Tour to international visitors to Japan. These are the leading brands in each market.

JTB enjoys a reputation of the most sophisticated and reliable group travel and MICE service provider. The group offers to its corporate clients diverse travel related solutions, ranging from an extraordinary incentive travel experience to a sales convention with more than 10,000 participants in an overseas location. Educational travel is another business arena where JTB fully demonstrates its outstanding capability by offering most unforgettable and educative experiences to the youth through school excursions.

JTB has defined its new business domain ‘Multicultural Communication Business’. Through creation of multicultural human exchange, JTB Group contributes to harmony and understanding throughout the global community.

One of the strategic innovations of our business model is a shift from predominantly Japan-based outbound travel business to a model that is global in outlook, with a focus on Asia. In the meantime, the group shares a vision to become a global DMC (Destination Management Company), by striving to create a destination-based business model throughout the group.