Winnovation Culturaltainment Development Limited (stock code: 000620) went public on the Shenzhen Stock Exchange on July 8, 2011. After more than 30 years of business growth, the company has formed a multi-industry layout including the development and operation of tourism & cultural scenic area, hotel management, travel agencies, real estate development, construction, property services, etc. Since its going public, Macrolink Culturaltainment has been proactively responding to the national policy initiatives and making great efforts to transform into the cultural & tourism industry. Macrolink Culturaltainment has made substantial investment in developing a series of cultural &tourism projects such as the Tongguan Kiln Ancient Town in Changsha City. Its cultural & tourism portfolio covers large-scale scenic spots, museums, cultural-related performances, entertainment & experience centers, high-end hotels, boutique inns, travel agencies, etc. As one of the full-chain cultural & tourism enterprises and industry-based listed cultural & tourism companies in China, Macrolink Culturaltainment is a core founding member of the World Tourism Alliance and a member of the China Tourism Association.
In the future, Winnovation Development will adhere to the core philosophy of "Aligning with National Strategies and Resonating with the Dividends of the Era." Committed to the "Three-Core Drive, Three-Phase Leap" strategy—"Real Estate Stabilization, Cultural Tourism Soul-Casting, and Technology Expansion"—the company aims to build a synergistic ecosystem integrating "Real Estate – Cultural Tourism – Technology." This will enable the transition from a traditional real estate development business to a leading listed comprehensive cultural tourism operation group and a national strategic innovation platform operator.