Established in 1948, the European Travel Commission (ETC) is a non-profit organizationwith its headquartersin Brussels. Its role, on behalf of its 39 members, both National Tourism Organizationsand private companies, is to promote tourism to Europe from long-haul markets, produce market intelligence and facilitate the sharing of bestpractices in tourism. The organizationalso engages in advocacy actions to promote the importance of tourism as an engine for the European economy, and to create advantages and remove disadvantages for the travel industry in Europe.