2023.08.09
Source: Breaking Travel News
DFS Group, the world’s leading luxury travel retailer, launches its most forward-looking beauty event of the year. Themed “Explore New Dimensions,” DFS aims to redefine beauty dimensions and possibilities, bringing together 15 world-renowned brands to curate a series of exclusive experiences that offer guests personalized shopping journeys leveraging AR and AI technology and limited-time offers at select DFS stores in Hong Kong SAR, Macau SAR, Singapore, Bali, Guam, Saipan, Paris and Venice.
Guerlain and Jo Malone London Anchor the Extensive List of Participating Luxury Beauty Brands
Two anchor brands, Guerlain and Jo Malone London, will be joined by Burberry, Charlotte Tilbury, Clarins, Clinique, Estée Lauder, Ginza, Kiehl’s, La Mer, Lancôme, L’Occitane, Sol de Janeiro and Sulwhasoo to offer a variety of pop-ups* and at-counter* experiences. Customers will be invited to express themselves, explore one-of-a-kind experiences, test new products and experiment with beauty’s new dimensions through textures, colors and sensations to Glam Up their look with limited-time makeup and fragrance offerings and Glow Up their beauty routines through skincare regimens.
Guerlain, the luxury French beauty brand, is offering two exclusive-to DFS workshops – “Honey Tasting Workshop” and “Melliferous Flower Workshop” – to showcase the benefits of the brand’s new Abeille Royale Honey Treatment Night Cream at selected DFS stores in August. Customers will also be able to enjoy a range of facial treatments conducted by expert beauty therapists using the latest techniques and technology harnessing the power of honey and royal jelly.
Jo Malone London, the British lifestyle brand known for its unique fragrance portfolio and luxury products for the bath, body and home, is presenting a “Whimsical World” with playful pop-ups at T Galleria by DFS, Hong Kong, Canton Road; T Galleria by DFS, Macau, City of Dreams; and T Galleria by DFS, Macau, Shoppes at Four Seasons. With purchases, customers can play the digital claw grabber on-site to win Jo Malone London products and enjoy exclusive personalization services with limited-edition shaped boxes, keychains or magnets.