2024.06.04
Source: Hotel Management Network
At the Trip.com Group Envision 2024 Global Conference held in Shanghai on 30 May 2024, travel and technology experts gathered to discuss the future of tourism, particularly focusing on attractions and tours. The conference, headed by travel service provider Trip.com, provided insights into changing traveller preferences, emphasising the demand for unique and personalised experiences.
According to Jim Ji, vice-president of the Trip.com Group and CEO of Attractions & Tours, there has been a significant surge in international travel, with a 34% increase in 2023 over the previous year.Trends indicate that especially during key holiday periods, both outbound and domestic travel in China are on the rise. Ji noted the shift in traveller demographics and preferences, with younger generations favouring local and immersive experiences over traditional tourism activities.
Innovation through technology
The conference also highlighted the critical role of technology in reshaping the travel industry. Advanced tools such as AI are revolutionising the way travellers plan and experience their journeys.