2025.04.29
1. A new benchmark in sustainable development: CYTS releases 2024 ESG Report
Source: China CYTS Tours Holding Co., Ltd.
On 4 April, CYTS Tours officially released its 2024 Environmental, Social and Governance (ESG) Report. From 2009 to 2023, the company issued 15 consecutive corporate social responsibility (CSR) reports. In 2024, it transitioned to ESG reporting, making this year’s publication the second standalone ESG report. The 2024 report reviews the company’s ESG initiatives and achievements over the past year, reaffirming CYTS Tours’ unwavering commitment to sustainable development.
2. Into the field, toward theory: A journal of the field-based course China Tourism Theory and Practice
Source: School of Tourism Management, Sun Yat-sen University
The School of Tourism Management at Sun Yat-sen University, organizer of the field-based course, has long been dedicated to exploring how tourism can support rural revitalization. Since the launch of the Azheke Plan in 2018, Azheke Village in Yuanyang County—the course’s primary case study site—has adopted a sustainable development model based on an endogenous, village-collective and enterprise-led approach integrates tourism development, the preservation of traditional dwellings, and a community dividend-sharing system.
Building on this foundation, the course brings students into Azheke and neighboring villages for immersive fieldwork, encouraging multi-perspective observation of tourism operations, testing theoretical frameworks against real-world conditions, and fostering critical thinking in response to evolving social, cultural, and economic dynamics.
3. UTour releases Labor Day Travel Trend Report: Record highs for domestic and outbound bookings
Source: UTour Spokesperson
With the Labor Day "golden week" fast approaching, China’s travel market is entering another period of strong growth. UTour, a leading player in the country’s tourism sector, has released its 2025 Labor Day Travel Trend Report. As of April 15, UTour’s retail data show a year-on-year increase of about 65% in gross merchandise volume, with product variety up by 55.25%.
The company expects to serve over 20,000 travelers during the short holiday period. With bookings continuing to rise across multiple destinations, market enthusiasm is poised to reach an all-time high. Both domestic and outbound travel are seeing strong momentum, with in-depth tours and vacation-style holidays emerging as market growth drivers.
4. Fliggy launches next-generation travel AI assistant "Wen Yi Wen," raising the bar for smart travel services
Source: JRJ.com
On April 17, online travel platform Fliggy unveiled its next-generation travel AI assistant, "Wen Yi Wen." The assistant integrates a suite of specialized virtual functions—including a smart transport advisor, hotel advisor, itinerary planner, budget manager, and service assurance officer—allowing it to analyze travel needs and complete tasks with the expertise of a seasoned travel consultant.
Powered by Fliggy’s pricing engine, "Wen Yi Wen" provides real-time airfare and hotel rate data to help users build practical itineraries. It can also recommend nearby convenience stores, restaurants, cafés, gyms, and other local services based on the user’s current location.