Liu Guokang
Senior Vice President
Ling Nan Eco & Culture-Tourism Co., Ltd.
Q: Is your business / organization affected by the recent outbreak of coronavirus? To what extent?
A: We are seriously affected by the epidemic. Our investment projects are postponed and forced to resume operation slowly. As a result, managerial costs increased and cash flows decreased.
Q: According to your optimistic estimate, how long will it take for tourism to fully recover from the negative impact of the outbreak?
A: The epidemic has devastating impacts on tourism-related businesses. However I still feel cautiously optimistic towards the future prospects. Since the fundamental elements and growth patterns of the tourism industry will remain unchanged. Tourism consumption and overlapping economic activities has served as an integral component of mass consumption and regional economy. As the epidemic gradually vanishes, government departments at varied levels formulated a series of policies of fostering businesses and stabilizing cultural and tourism spending. I believe that in the latter half of this year the tourism industry is about to regain its development momentum and the lost time can be offset.
Q: What do you think is a key point that our industry must pay attention to when it recovers from the crisis? (Please pick only one)
A: The tourism enterprises must make great efforts to promote and get prepared for the rebounding consumer spending through expanding local tours, on-line promotion, management and services as well as catering to customer groups in advance. In the face of this tough trial, excellent enterprises should be able to turn round the crisis to seize alternative opportunities, strive to stand out and buck the trend.
Q: What change (positive or negative) do you think the outbreak may eventually bring to the tourism industry in the future? (Please pick only one)
A: Affected by the epidemic, those businesses lacking competitive edges and homogeneous projects might be purchased and closed. Yet the strong ones will become stronger. The corporate reshufflings will lead to high-quality development of the tourism industry.
Q: Please share with us a story of your business / organization in dealing with the crisis that others may draw experience from. (Please focus on one aspect)
A: For our enterprise it is essential to streamline entities and utilize good polices. The most important thing is to survive and get prepared for future recovering of the tourism economy. Since the epidemic broke out, the LINGNAN, overcoming all sorts of difficulties, concentrating on the present and making arrangements for the future, has carried out a series of corporate culture-enhancing work by means of on-the-job training and inquiry reviews. As a result, the staff morale and confidence as well as determination to deal with problems jointly are significantly boosted. We continued to carry on our business operations in the Great Bay Area and Yangtze River Delta, win biddings in water utilities and municipal engineering and make good use of favorable situations that the state make steady investments and speed up capital construction projects. All these measures have consolidated and strengthened our fundamentals. We are optimistic regarding technological and innovative prospects of 5G and VR and in transition towards stronger culture and science technology. In recent times Shanghai Hirain Culture Group, our subsidiary maker of hi-tech theme recreational equipments, has completed its stock restructuring and won the bid of Yangzhou Overseas Chinese Town (OCT) projects, laying the foundation for future’s stable growth.