Known as the “South Gate” to China, Guangzhou was the earliest port open to foreign trade and is now considered a national central city. With a history of over 2,200 years, Guangzhou was among the first group of “National Famous Historical and Cultural Cities” recognized by the State Council. The city was also the starting point of the Maritime Silk Road as well as the cradle of lingnan Culture. It witnessed the rise of modern revolutions and pioneered the reform and opening up. Besides, Guangzhou enjoys such nicknames as “City of Rams” and “City of Flowers.”
Being one of the most economically developed regions in China, Guangzhou boasts abundant tourism resources and attracts a steady flow of visitors. In 2016, the city received
185 million visits, among which 3.3 million were made by foreigners with a 7% increase over the last year. The municipality also saw nearly 3.0 million outbound trips organized by travel agencies in Guangzhou. Other indexes including overall tourism revenue, foreign exchange income from tourism, and number of overnight inbound tourists were all on the rise. Cruise tourism and other new operational types of tourism were enjoying a boom.
Aside from Millennial Trade Capital, Guangzhou is also acclaimed as a shopping paradise and gourmet capital. Cantonese cuisine enjoys widespread popularity across the globe. Of equal reputation is the Canton Fair, short for China Import and Export Fair. In addition, Guangzhou abounds in resources of tourism and MICE with an established set of auxiliaries.