As China’s leading ecosystem enterprise with a tourism industry chain offering one-stop service, Joyu (Lvmama) Group is comprised of three sectors: Lvmama.com, Lvmama Tourist Attraction Operation Group and Kchance Wisdom Tourism Group. Thus, it constitutes the three core driving forces required for current tourism development: Internet channel capacity, tourist-attraction operation capacity and smart service capacity. Meanwhile, the Group’s three major businesses–2C, 2B and 2G–are interlinked and aggregated to achieve an ecological closed loop. In 2017, the Group was included among the “Top 10 Tourism Groups in China”.

Lvmama.com is well known in China as a comprehensive tourism-service platform. It is characterized by a 360-degree service capacity of “online OTA service + offline service offered by more than 1,000 stores”, taking the lead in ticketing for scenic spots, area tours, and customized travel for groups and individuals. Moreover, Lvmama.com is a global leader in ticketing as well as China’s leading independent travel information and booking platform, the leading brand for independent travel and a favorite brand among white-collar travelers. Accordingly, in 2018 it was included among China’s Top 100 Internet Enterprises.