On February 2, ITB China officially announced that Georgia has been named the Official Destination Partner for ITB China 2026. As a leading B2B platform focused on China’s outbound travel market, ITB China will collaborate with the Georgia National Tourism Administration on multi-dimensional initiatives, including destination marketing, industry engagement, and business matchmaking. The partnership aims to further enhance Georgia’s visibility and deepen industry cooperation within China’s tourism sector.

On January 7, during the 42nd Harbin International Ice and Snow Festival, Fujian Province—this year’s Guest Province of Honor—hosted a cultural and tourism promotion event in Harbin.