U.S.-China Study Travel Dialogue Successfully Held in Hangzhou
During the 2025 WTA • Xianghu Dialogue, the U.S.-China Study Travel Dialogue was successfully convened.
WTA Releases New Research Reports
The World Tourism Alliance (WTA) released two research reports during the Xianghu Dialogue on November 19.
Day Two of the "Xianghu Dialogue" Explores Cross-Sector Innovation and Tech Synergies
The 2025 WTA • Xianghu Dialogue continued on November 20 with a diverse agenda dedicated to cross-sector collaboration and technological innovation.
WTA Vice Chair and Secretary-General ZHENG Hao Meets with Secretary of Tourism of Mexico City
On November 20, 2025, Mr. ZHENG Hao, Vice Chair and Secretary-General of the World Tourism Alliance (WTA), met with Ms. Alejandra Frausto Guerrero, Secretary of Tourism of Mexico City and former Minister of Culture of Mexico, who was in Hangzhou to attend the 2025 WTA • Xianghu Dialogue.
U.S.-China Study Travel Dialogue Successfully Held in Hangzhou
Hangzhou – During the 2025 WTA • Xianghu Dialogue, the U.S.-China Study Travel Dialogue was successfully convened with the support of the World Tourism Alliance (WTA) and was joint organization by the American Student & Youth Travel Association (SYTA) and the China National Tourist Office, New York. Mr. ZHENG Hao, WTA Vice Chair and Secretary-General, delivered the opening speech, while Mr. Brent Imrie, President of SYTA, and Ms. Carylann Assante, CEO of SYTA, gave keynote addresses and closing remarks.
WTA Releases New Research Reports
HANGZHOU – The World Tourism Alliance (WTA) released two research reports during the Xianghu Dialogue on November 19: “2024-2025 Cross-Border Tourism Consumption Trends Report” and “From Poverty Alleviation to Rural Revitalization: China’s Practice in Sustainable Rural Development Through Tourism”.
Day Two of the “Xianghu Dialogue” Explores Cross-Sector Innovation and Tech Synergies
The 2025 WTA • Xianghu Dialogue continued on November 20 with a diverse agenda dedicated to cross-sector collaboration and technological innovation. The day featured 27 global tourism leaders, including WTA Vice Chair Mr. Adam BURKE, President and CEO of Los Angeles Tourism & Convention Board; Mr. Peter SEMONE, Chair of the Pacific Asia Travel Association; Mr. ZHUANG Zhuoran, Vice President of Alibaba Group and CEO of Fliggy; and Mr. Benny Wang, Senior Vice President of Trip.com Group. Discussions centered on two key themes: Cross-Sector Co-Creation — New Business Models Shaping the Landscape of Tourism and Technology Synergies — Empowering New Scenarios of Tourism. The program included six keynote speeches and four panels, diving into trending areas such as sports events, cross-border tourism consumption, the nexus of tourism and education, the digital transformation of tourism enterprises, and the rural structural transformation through tourism.
WTA Vice Chair and Secretary-General ZHENG Hao Meets with Secretary of Tourism of Mexico City
On November 20, 2025, Mr. ZHENG Hao, Vice Chair and Secretary-General of the World Tourism Alliance (WTA), met with Ms. Alejandra Frausto Guerrero, Secretary of Tourism of Mexico City and former Minister of Culture of Mexico, who was in Hangzhou to attend the 2025 WTA • Xianghu Dialogue.
“2025 WTA • Xianghu Dialogue” Gathers in Hangzhou
HANGZHOU, China – The “2025 WTA • Xianghu Dialogue” commenced on November 19 in Hangzhou, drawing together prominent figures from the global tourism sector. The opening ceremony was attended by Mr. LU Yingchuan, Vice Minister of Culture and Tourism of the People’s Republic of China; Mr. HU Wei, Deputy Governor of Zhejiang Provincial People’s Government, China; Mr. ZHANG Xu, WTA Chair; and Mr. YAO Gaoyuan, Mayor of Hangzhou Municipal People’s Government.
WTA Convenes 2025 Annual Meeting in Hangzhou
HANGZHOU, China – The World Tourism Alliance (WTA) held its 2025 Annual Meeting in Hangzhou on the morning of November 19. Presided over by Vice Chair and Secretary-General Mr. ZHENG Hao, the meeting was attended by WTA Chair Mr. ZHANG Xu, alongside Vice Chairs Mr. Adam BURKE, Ms. Pansy HO, and Mr. XU Peng.
WTA Vice Chair and Secretary-General-Designate ZHENG Hao Attends 2025 Trip.com Group Global Partner Summit
On November 9, the 2025 Trip.com Group Global Partner Summit kicked off in Istanbul, Türkiye. The opening forum featured addresses by Serdar Çam, Deputy Minister of Culture and Tourism of Türkiye; WEI Xiaodong, Consul General of the People’s Republic of China in Istanbul; LIANG Jianzhang, Executive Chairman of the Board of Trip.com Group; Jane SUN, CEO of Trip.com Group; and ZHENG Hao, Vice Chair & Secretary-General-Designate of the World Tourism Alliance.
WTA Vice Chair and Secretary-General-Designate ZHENG Hao Attends the 45th UN Tourism Affiliate Members Plenary Session
Riyadh, Saudi Arabia – From November 7 to 11, 2025, the 26th Session of the UN Tourism General Assembly convened in Riyadh. Mr. ZHENG Hao, Vice Chair and Secretary-General-Designate of the World Tourism Alliance (WTA), led a delegation to the 45th UN Tourism Affiliate Members Plenary Session upon invitation.
